8:00 a.m. – 10:30 a.m. ET
Free: Invitation only
340 Yonge St., 3rd floor
Join Doug Ettinger, Chief Commercial Officer of Canada Post, as he hosts this invitation-only breakfast session showcasing the power of integrated marketing. You’ll learn about recent neuromarketing research, Connecting for Action, and how integrated campaigns optimize consumer attention, emotional engagement and brand recall. Plus, get an exclusive look at soon-to-be-released generational research, then see predictive eye tracking in action and how it helps marketers create the most effective communication pieces. Doug will be joined by researchers and customers who will share their insights and best practices.
Registration & Networking Breakfast
Welcome & Intro
Connecting for Action & Generational Research
How to Optimize your Marketing Creative
You Will Learn
- The power of physical and digital integration
- The role of media in influencing generations
- How predictive eye tracking reveals the effectiveness of a marketing piece
- Global case studies highlighting successful integrated approaches to physical and digital campaigns
Who Should Attend
- Marketing VPs
- Marketing Directors
- Senior level marketing managers
Chief Commercial Officer
Doug Ettinger, Chief Commercial Officer at Canada Post, leads growth strategies for the Parcels, Direct Marketing and Transaction Mail businesses and all commercial functions, including Sales, Marketing, Retail, Digital, Business Development and Customer Service. Doug has held leadership roles in the consumer packaged goods industry, in sales, marketing and product management.
Founder and CEO
Diana Lucaci is the Founder and CEO of True Impact, Chair of the Neuromarketing Science and Business Association (NMSBA), Committee Member of the Standards Council of Canada and winner of the Best in Class research award, from the Marketing Research and Intelligence Association (MRIA). True Impact’s mission is to drive business growth through brain science, having partnered with Canada Post, Nissan, General Motors, Colgate-Palmolive, Yahoo Canada, Miller Coors and many other organizations. She holds a degree in Neuroscience and Psychology from the University of Toronto.
Director, Marketing Research, Marketing and Commercial Products
With over 20 years’ experience conducting research engagements, Ani has directed large qualitative and quantitative projects that have spanned different audiences, countries and cultures. Her research work has been conducted with business, consumers, sales representatives and employees in North America, Europe, Asia and Australia.
Ani has been with Canada Post since 2006 and prior to that held the role of Vice-President for a research firm, Phase 5. She holds a M.Ps. in Industrial and Organizational Psychology from the Université de Montréal and since 2006, holds the position of Director, Marketing Research at Canada Post.