Virtual Exclusive Experience, Presented by Captivate

Virtual Exclusive Experience, Presented by Captivate

October 8, 2020
1:30 p.m. – 3:00 p.m. ET


Free: Invitation only
Location:
Online

Register Now available for Members only. If you are NOT a CMA member please request an invite

 

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captivate

ipsos

Overview

The 14th Annual Digital Marketing Pulse Report Presented by Captivate 

This fourteenth edition of the Digital Marketing Pulse Survey will delve into a detailed assessment of the digital marketing landscape and a benchmark analysis based on opinions from Canadian marketing leaders. The study also surveys consumers and integrates their perceptions into the report to help marketers understand the public’s perspectives on many of the tactics that marketers use. Topline results will provide insights on familiarity and usage, shifts in marketing spend, sources of education in this complex space, and views of evolving trends.

The Digital Marketing Pulse Report will be presented by Steve Levy, COO at Ipsos followed by a presentation from Captivate, with a perspective on digital out-of-home. Finally, a panel discussion with Q&A providing actionable insights on how Canadian marketers can leverage digital media tactics in specific ways.  

Agenda

1:30 PM
Opening Remarks
1:35 PM
2020 Digital Marketing Pulse Report

Steve LevySteve Levy
COO
IPSOS

1:55 PM
Captivate Presentation

Scott MardenScott Marden
CMO
CAPTIVATE

Scott Marden, CMO at Captivate, is a seasoned marketing, strategy and media executive. For 20 years he has used his expertise in data, research, and creative content services to drive revenue for media sales groups. Since joining Captivate in 2009, Marden has helped the company grow to become a leader in the digital media industry focused on data-driven solutions and thought leadership. At Captivate Scott has built a world-class, sales-oriented marketing organization, spearheaded product innovation, developed leading workplace research panels, and led the industry in the use of location-based data.

Since taking over all marketing-related activities for Captivate in 2014, Marden has doubled the marketing team, developed a local content strategy and launched multiple new product solutions.  In addition, Marden spearheaded Marketing Automation and lead-generation efforts, which has contributed to over 30% in year-over-year revenue growth for the company.

2:25 PM
Panel Discussion

Steve LevySteve Levy (Moderator)
COO
IPSOS

 

 

Matt RamellaMatt Ramella
Managing Director
REPRISE CANADA

As a dynamic leader with close to 20 years of experience in the media & marketing industry, Matt has held various agency, ad tech consulting and client-side leadership roles with both regional and global accountability.

Matt is currently a member of the executive leadership team at IPG Mediabrands in Canada where he runs Reprise, a performance marketing agency with unparalleled expertise in digital strategy, search, social, content & eCommerce.

Through an expanded perspective on performance marketing redesigned for customer behaviours, not channel silos, Matt is focused on providing strategic counsel to help brands build and accelerate the Flow of customers along their path to purchase. He also oversees strategic partnership elements across some of the largest digital players in the market, including Facebook, Google and Amazon.

 

Scott MardenScott Marden
CMO
CAPTIVATE

Scott Marden, CMO at Captivate, is a seasoned marketing, strategy and media executive. For 20 years he has used his expertise in data, research, and creative content services to drive revenue for media sales groups. Since joining Captivate in 2009, Marden has helped the company grow to become a leader in the digital media industry focused on data-driven solutions and thought leadership. At Captivate Scott has built a world-class, sales-oriented marketing organization, spearheaded product innovation, developed leading workplace research panels, and led the industry in the use of location-based data.

Since taking over all marketing-related activities for Captivate in 2014, Marden has doubled the marketing team, developed a local content strategy and launched multiple new product solutions.  In addition, Marden spearheaded Marketing Automation and lead-generation efforts, which has contributed to over 30% in year-over-year revenue growth for the company.

2:50 PM
Closing Remarks
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