Cargo Agency Exclusive Event

August 22, 2018
8:00 a.m. – 10:30 a.m. ET


Free: Invitation only
Aperture Room
340 Yonge St., 3rd floor
Toronto, ON
View Map


Cargo Agency

Overview

Winning over Small Business Owners (SBOs)? It’s a values game. Join the discussion on increasing brand relevancy and loyalty amongst SBOs by aligning your brand values with those of this uniquely diverse segment through evidence-based research and experience-based insights.

Agenda

8:00 AM
Registration & Networking Breakfast
8:30 AM
Welcome & Intro
8:45 AM

Evaluating Value
For Small Business Owners, value prop alignment is everything. Join us as CEB, now Gartner, reveals their latest SMB findings on how value messaging can help improve brand relevancy amongst SBOs.  

9:15 AM

SMB Super Panel
A panel discussion between SMB marketing experts including Dan Gliatta, CEO of Cargo, Lynn Clark-Drew, SMB Customer Lead from Microsoft, Michelle Cody, Sr. Director of Digital Marketing for Rogers Communications, Lise Côté, General Manager of Consumer and Small Business Marketing for the Canada Post.

9:45 AM
Final Q&A and Closing Remarks

What You Will Learn

Data and experienced-based insights on how better to find, connect with, and motivate Small Businesses.

Who Should Attend

Marketers with dedicated teams, budgets and strategies focused on small business customers, including:

  • Brand Managers and Builders 
  • CMOs 
  • VPs and Directors of Marketing

Speakers

Lynn Clark-Drew 
Customer Lead; Small and Medium Business
MICROSOFT

Lynne is Microsoft’s Customer Lead and responsible for driving Microsoft's customer acquisition strategy for Small and Medium Sized Business across Canada. She leads a team that focus on different industry verticals, with a goal of helping Canadian Small Business owners grow their businesses to realize their full potential. Prior to this role Lynne has had several Global and International roles at Microsoft, and several UK Media organizations and most recently she was the Director of Industry Marketing at PwC Canada.

 

Michelle Cody
Sr. Director, Digital Marketing
ROGERS COMMUNICATIONS

Michelle Cody is a seasoned marketer with a proven record of helping start-ups and established businesses embrace innovation to grow and creatively disrupt markets. Passionate about the opportunities that emerging technologies provide, she currently leads the digital transformation of marketing in Rogers Enterprise Business Unit.

To her current role, Michelle brings more than 20 years of experience in acquisition marketing, customer base management, product development and product management. Her expertise in business planning and strategy development are grounded in deep customer insights. 

As the General Manager of Zoocasa, an online and mobile lead generation model for the real estate industry, Michelle developed the brand and delivered five-fold growth to the company. 

Michelle champions a “test, learn and optimize” approach to helping businesses accelerate growth. She is a firm believer in engaging and converting prospects and customers with relevant, value-added content on digital and social channels.

A graduate of Queen’s University, Electrical Engineering, Michelle lives in Toronto with her husband and two boys.

 

Lise Côté
General Manager of Consumer and Small Business Marketing
CANADA POST

Lise Côté is General Manager of Consumer and Small Business marketing at Canada Post. She has over 25 years of marketing experience across many disciplines.  Prior to Canada Post she was at Rogers Communications for 10 years, her last role was Senior Director of Market Planning.  Prior to Rogers she had marketing roles at CIBC, Altamira and started her career at American Express.  She is an avid cook and likes to curl in the winter.

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