10:00 a.m. - 11:30 a.m. ET
Free: Invitation only
The recovery and reopening of Small Businesses is continuing across Canada. And the way Big Brands respond right now has never been more critical. Join President of Cargo, Miki Velemirovich, as he explores The Dangerous New World of Marketing to Small Business.
Discover the answers to three pressing, post-shutdown questions:
- How do the current mindsets of Small Business Owners (SBOs) impact your marketing messaging and focus going forward?
- How do the stages of Small Business recovery impact your sales and marketing targets?
- How do macro influences facing SBOs impact your marketing success?
The Dangerous New World of Marketing to Small Business
Miki will deliver a keynote presentation followed by a panel discussion with other industry leaders to further explore the challenges various industries face as they adjust to survive and thrive.
Miki Velemirovich is the President of Cargo, a full-service marketing and advertising agency that specializes in helping big brands market to small businesses. Cargo is an expert in the Business to Small Business space coining the term B2SB Marketing®. Prior to joining Cargo, Miki spent 20 years with big brands like IBM and Mercedes-Benz, in a variety of sales and marketing roles so he understands how to build strategies that drive real business results to win in the market. And this same experience enables him to understand the pain points of big brands trying to market to small businesses: while leading marketing for the commercial vehicle division of Mercedes-Benz, he spent countless hours understanding the motivations, behaviours and the drivers of small business owners in order to reach them more successfully. Now, his quest persists - to continue to build the Business to Small Business Expertise and help big brands be more successful in reaching this highly emotional target.
Stephan Sigaud, MBA, is Phase 5’s EVP of Marketing. Stephan is passionate about partnering with clients to address their challenges and opportunities around customer centricity. With more than 25 years’ experience in Market Research and Customer Loyalty and Experience, Stephan has been volunteering with both the Customer Experience Professionals Association (as Board member and past Chair of the CXPA Toronto Network) and the Canadian Marketing Association's (as member of the Leaders Network and past co-Chair of the CMA CX Council).
Dan Gliatta (Moderator)
Dan Gliatta is the Founder & CEO of Cargo, a full-service marketing and advertising agency that specializes in helping big brands connect with small businesses. He is an expert in the Business to Small Business space coining the term B2SB Marketing®.
Throughout his life and career, he always seems to find himself pulling for the underdog — after all, he's been a diehard Browns, Indians, and Cavs fan all his life. Maybe it's the "us-against-the-world" mentality that draws him in. Or maybe he sees the passion and drive that pushes the little guys to stand up and make their mark. Whatever it is, Dan's taken that same thinking into his professional life as well, rooting for the "little guys" of the business world — Small Business Owners (SBOs).
Dan's 20+ year ad career includes working with major brands like Lenovo, NASCAR, 3M, Michelin, Intel, Daimler, Microsoft, Mercedes-Benz, and others. Today, he's still at it, learning everything he possibly can about SBOs. And by doing so, he's making sure the voice of "the little guy" is being heard loud and clear by big brands everywhere.
For more information about Dan, please visit https://www.thecargoagency.com/leadership.
As the lead for the small business segment at Canada Post, Jennifer is focused on helping Canadian small businesses and entrepreneurs achieve their goals, whether it’s optimizing an e-commerce business or acquiring new customers. Jennifer has spent the past 6 years at Canada Post working closely with businesses to gain a deep understanding of their needs, ambitions, and operations in order to design products and experiences to help business grow in an ever evolving market. Prior to joining Canada Post, Jennifer’s background is in consumer market research and marketing strategy across industries including consumer goods, retail, media and technology, and international organizations.
As Vice President of Growth Marketing for Canada, Luxy provides leadership and hands-on management to define marketing strategy development and field execution, in collaboration with Americas Marketing & Communications leadership team, and the broader global marketing community. She is passionate about creating and leading winning teams, who collaborate, bring their best selves to deliver exceptional business results.
Outside of the office, Luxy finds ways to give back to the community by teaching, being an active member of the Canadian Marketing Council, or getting involved in various boards as an advisor. When she’s not working, Luxy enjoys spending time with her husband and twins, travelling near and far.
Luxy received her Hons. BSc from the University of Toronto and was awarded her MBA from the University of London in England.
He’s had the privilege of working in industry leading organizations and on leading national brands which have stoked his passion to build and deliver breakthrough initiatives and client solutions. He thrives on building programs end to end from client insights, to concept development, through in-market launch and post launch review.
Victor leads a team of passionate marketers who are focused on and committed to supporting Canadian Small Businesses manage through these challenges times and to help them grow their business.
Closing Remarks and Q&A