CASL Workshop 2.0

October 5, 2017
8:00 a.m. – 11:00 a.m.


Member: Complimentary
Non-member: $129
Stikeman Elliott LLP
199 Bay Street, 5300 Commerce Court West,
Toronto, ON M5L 1B9
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Inbox Marketer

Bell Canada Corporation    

Overview

Get the latest insights from CASL experts and tackle some of anti-spam law's most challenging aspects in intimate groups of CASL practitioners. Begin the morning with a moderated panel discussion on the upcoming parliamentary review and potential changes to CASL. Followed by an Q&A the panel will provide you with the answers you are looking for.

Next - we’ll continue with the workshop - facilitated by CASL experts, in each group you will share your experiences and learn from your peers as you navigate real-world CASL scenarios together. Workshop groups will determine solutions with the guidance of their group leader and present learnings and insights to all attendees. Scenarios may include:

  • Social media
  • Surveys
  • Section 6(6)
  • Third-party referrals

This workshop is targeted towards those with intermediate to advanced working knowledge of the anti-spam law.

CMA is committed to on on-going education to ensure that Canadian businesses are responsible so that they can prosper in a competitive and innovative marketplace.

Agenda

8:00 AM
Registration & Breakfast
8:30 AM
Welcome
8:40 AM
Moderated Panel: CASL - Tweak, Reform or Replace
9:30 AM
Networking Break
9:45 AM
Workshop: Group Discussions
10:25 AM
Key Learnings: Sharing Session
11:00 AM
Closing Remarks

Who Should Attend

  • Legal counsel and professionals
  • Compliance professionals
  • Digital marketing practitioners
  • Senior Marketing executives with compliance responsibilities

Facilitators

Lynn Larson
Senior Legal Counsel
BCE INC.

Lynn Larson is Senior Legal Counsel at BCE Inc. practicing in the Mississauga offices of Bell. Lynn provides guidance on privacy, CASL and consumer law matters to the Bell family of companies in the dynamic and competitive Canadian telecommunications and broadcasting landscape. Lynn is a graduate of Queen’s University (B.A. Hons) and the University of Western Ontario (LL.B). Prior to joining the Bell team in 2007, Lynn practiced law in the Ottawa offices of Stikeman Elliott, where she learned how to conduct a court martial (training that occasionally still comes in handy). Lynn was called to the bar in 2003.     


David Elder
Chair, Communications Group
STIKEMAN ELLIOTT

David Elder is counsel who practises communications, competition and privacy law. He is Chair of the Communications Group and a member of the Competition & Foreign Investment, Privacy & Data Protection, Government Relations, and International Regulation & Compliance Groups. He also serves as the firm’s Chief Privacy Officer.

David is recognized as one of the country’s foremost authorities on Canada’s Anti-Spam Legislation (CASL), having been involved in all stages of the development of the new law, including making formal submissions on behalf of a number of clients and having successfully worked to help secure some key amendments to the law and regulations during the legislative process. He has advised many clients with respect to the interpretation and application of the new law, as well as assisting businesses with the development of anti-spam compliance programs. He is in high demand as a speaker on the topic of CASL.

With respect to privacy matters, David provides privacy compliance advice to a wide range of Canadian and international businesses, including technology companies, on-line service providers, manufacturers, wholesalers and retailers, conducting both "bricks and mortar" and online activities. He also provides advice with respect to managing data breaches and navigating privacy issues arising in M&A transactions. David serves as Special Digital Privacy Counsel to the Canadian Marketing Association, in which role he advocates and advises on a range of electronic privacy issues, including spam regulation, including representing the CMA before several Parliamentary Committees.


Kim Arsenault
Sr. Director, Client Services
INBOX MARKETER

Kim is a digital marketing professional with over 15 years of experience providing clients with expert advice on digital marketing strategies, Canada’s Anti-Spam Legislation and data-driven email best practices driving transformational results including improved metrics, cost efficiencies, significant & attributable ROI & improved retention. Kim has been with Inbox Marketer since its inception in 2002 and is a senior client partner, leading Inbox’s client services team and works with clients across various industries, including telecommunications, financial, retail and loyalty. Kim has been a speaker for the Canadian Marketing Association for over 10 years and consistently ranks one of the highest in delivering relevant and engaging seminar content.


Taina Suomela
General Manager, Toronto Office
INBOX MARKETER

As General Manager in our Toronto hub, Taina helps our clients drive business growth through integrated data-driven digital marketing strategies. Taina helps clients get to the next level by bringing together Above-The-Line and Below-The-Line digital tactics.

Taina is a client-focused business leader with a true passion for data-driven marketing. With over 16 years of marketing experience, Taina offers a broad range of digital experience including online media planning/buying, programmatic, analytics, SEM/SEO, mobile, online video, email and social media. Taina is highly skilled in data-driven analysis, digital tracking technologies and establishing testing & benchmarking plans that help brands develop more targeted and cost-effective roll-out plans, iteratively producing incremental improvement in ROI. 

Previous to joining Inbox Marketer, Taina spent over a decade helping to launch and grow The Aber Group, a leading Canadian agency focused on digital direct response marketing.


Jonathan Blakey
Assistant General Counsel
BELL CANADA

Jonathan Blakey is Assistant General Counsel in the Regulatory Law Department of Bell Canada, a position he has held since 2004.  Based in Ottawa, Jonathan supports Bell's wireline, wireless, television, programming and distribution business units in CASL, telemarketing and privacy matters as well as other regulatory proceedings relating to telecommunications, broadcasting and radiocommunication, before the various privacy regulators, the Canadian Radio-television and Telecommunications Commission (CRTC) and Innovation, Science and Economic Development Canada (ISED – formerly Industry Canada), as well as judicial reviews and appeals of such administrative decisions before the courts.  Before joining Bell, Jonathan practised in the areas of communications, privacy, copyright and labour law at the Ottawa office of Stikeman Elliott LLP. Jonathan is a member of the Law Society of Upper Canada. He was called to the Bar in 1994.