Environics Exclusive Breakfast

CMA has evolved this event to become a free-for-members virtual experience to support the marketing community during this unprecedented time.


June 3, 2020
10:00 a.m. – 11:00 a.m. ET


Free: Invitation only
Location:
Online

 

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environics

Overview

Data-Driven Decision Making for Recovery and the New Normal

Within a very short time, the COVID-19 pandemic has disrupted virtually every aspect of Canada’s (and the world’s) social and economic fabric. We are now facing the New Normal, an environment without precedent yet one that still requires organizations to have a plan for recovery as the economy rebounds. How do marketers and other decision-makers move forward in these uncharted waters? We believe the answer is threefold: understanding how consumers’ movement behaviours are changing as restrictions are eased; being able to differentiate these consumers based on their demographics, motivations and behaviours; and identifying these consumers at a small geographic level in order to effectively reach and engage them. This means leveraging new and existing data sources (including mobile movement data) and innovative technologies, all within a privacy-compliant framework. In this exclusive online session, attendees will hear from a cross section of industry experts on the opportunities to use data and to look at this different environment differently as part of the road to recovery.

 

Agenda

10:00 AM
Opening Remarks
10:10 AM
Keynote

A perspective from Environics Analytics founder and President, Jan Kestle, on new mobile movement data and innovative applications

Jan KestleJan Kestle
President & CEO
ENVIRONICS ANALYTICS

President and CEO of Environics Analytics (EA), Jan Kestle has been a leader in the marketing information industry for more than forty years. An expert in using statistics and mathematics to help solve business challenges, she directed the initiatives that led to the creation of EA’s PRIZM segmentation system, WealthScapes financial database and ENVISION consumer insight and market intelligence platform, among other products. Over the years, she’s helped hundreds of customers—in industries ranging from finance and retail to the not-for-profit sector—turn data and analytics into insight, strategy and engagement. Prior to founding EA in 2003, Jan was president of Compusearch and spent 19 years at the Ontario Statistical Centre. Active in the marketing community, she is a member of the Canadian Statistics Advisory Council, the Board of Directors of the Canadian Marketing Association and the Advisory Board of Ryerson University School of Geography. A frequent conference speaker, she is the recipient of a Bachelor of Science degree in applied mathematics from the University of Western Ontario.

10:35 AM
Panel Discussion

A moderated cross-sector panel of analytics and insights professionals sharing their thoughts on operationalizing data in their organizations for the pandemic recovery.

Jan KestleJan Kestle (Moderator)
President & CEO
ENVIRONICS ANALYTICS

President and CEO of Environics Analytics (EA), Jan Kestle has been a leader in the marketing information industry for more than forty years. An expert in using statistics and mathematics to help solve business challenges, she directed the initiatives that led to the creation of EA’s PRIZM segmentation system, WealthScapes financial database and ENVISION consumer insight and market intelligence platform, among other products. Over the years, she’s helped hundreds of customers—in industries ranging from finance and retail to the not-for-profit sector—turn data and analytics into insight, strategy and engagement. Prior to founding EA in 2003, Jan was president of Compusearch and spent 19 years at the Ontario Statistical Centre. Active in the marketing community, she is a member of the Canadian Statistics Advisory Council, the Board of Directors of the Canadian Marketing Association and the Advisory Board of Ryerson University School of Geography. A frequent conference speaker, she is the recipient of a Bachelor of Science degree in applied mathematics from the University of Western Ontario.

Catherine PearsonCatherine Pearson
SVP and Practice Leader
ENVIRONICS ANALYTICS

Catherine Pearson is Senior Vice President and Practice Leader for the finance and insurance industries. With nearly 25 years of sales and account management experience, she provides companies with extensive consulting and applications support to implement their marketing programs and custom modelling solutions. A frequent speaker at conferences sponsored by industry and trade groups, she earned an honours degree in business from the University of Windsor and a bachelor’s degree in sociology from the University of Western Ontario.

James SmithJames Smith
Chief Compliance & Privacy Officer
ENVIRONICS ANALYTICS

As Chief Compliance and Privacy Officer at Environics Analytics, James Smith focuses on corporate privacy, security, auditing, data governance and compliance requirements. James brings to the position both business expertise and a strategic understanding of technology, data, and analytics. A seasoned executive, he has over 30 years of experience building relationships and leading complex technology, CRM and data initiatives for customers in the financial services, marketing, retail, loyalty, government and automotive sectors. Prior to joining EA, James held a Global role as Vice President of Data Strategy and Data Governance at The Marketing Store Worldwide. He is a certified Project Management Professional (PMP), Certified Information Privacy Manager (CIPM), board member of TDWI (Transforming Data with Intelligence), and a member of the Canadian Marketing Association’s Privacy Committee, International Association of Privacy Professionals and Brock University, Centre for Business Analytics Advisory Committee.

Peter MironPeter Miron
SVP, Research & Development
ENVIRONICS ANALYTICS

Senior Vice President of Research and Development at Environics Analytics, Peter Miron leads the development of new data products and solutions. The original architect of much of the company’s financial data—including the Consumer Buying Power, HouseholdSpend and WealthScapes databases—he has more than a dozen years of experience in modeling the demographic and economic conditions of Canada and the United States, and extracting data-based insights for the benefit of clients and the general public. His interdisciplinary background includes expertise in quantitative economics, database development, financial analysis, mathematical optimization, micro-simulations, regional science, spatial modeling and statistical techniques. He holds a Bachelor of Commerce degree from the University of Toronto and a Master of Spatial Analysis degree from Ryerson University.

11:00 AM
Closing Remarks and Q&A
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