CMAfuture: Morning Event Series

CMA Morning Event Series: CMAfuture

Tuesday, November 1
8:00 a.m. – 12 p.m.


CMA Members: $69
Non-Members: $99

Metro Toronto Convention Centre (North Building)
255 Front St. W.
Main Level, Room 206
View Map



Overview

Tomorrow starts today for the modern marketer.

The ways in which we entice, engage and entertain have already changed, but the pace of that change is rapidly accelerating. CMAfuture will:

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  • inspire you with ideas and opportunities
  • empower you to remove fear of the unknown
  • get hands-on with the most innovative tools of today and the technology of tomorrow
  • enable future success and growth in an evolving marketing landscape.

Explore the latest in future-forward thinking for marketing:

  • Now (in the next 12 months)
  • Near (in the next 24 months)
  • Next (in the next 36 months)

Last Year's Attendees Included

Affirm Financial Services
Aimia
Aislelabs Inc
Allison Laux Consulting
Ari Agency Inc.
Ariad Communications
AskingCanadians
Bassett Direct
BBDO
Beauti-Tone Paint
Bell Canada
Bell Media
BIG Digital
Blue Ant Media
Boire Filler Group
Bond Brand Loyalty
Brainsights
Brightworks
C.J. Interactive
Capital One Financial
CFC Media Lab
Choral Canada / Canada Choral
Clearly Research
Contagious Communications
Delvinia
DentsuBos
Digital Propaganda
Direct Marketing News
Drones Plus Toronto/X4 SnipeRR
Environics Analytics
Fletcher Weir
Fourth Dimension Inc.
Fourth Wall Inc.
FUSE Marketing Group
GlaxoSmithKline
Google Inc.
Government of Ontario
Grip Limited
Havergal College
Hoffmann-La Roche Limited
IBM Canada
IMI International
IQ PARTNERS Inc.
john st. advertising
JP Morgan Chase

Kintore College
Kruger Products L.P.
LaurDIY
LoyaltyOne
Mackenzie Investments
Manulife
McMaster Alumni Association
MDC Partners Inc.
Methodify
Metric Marketing
National Association of Federal Retirees
OACETT
Pattison Onestop
Pink Digest
Pressboard
PSFK
Public Services Health & Safety Association
PwC Canada
RBC
Response Innovations Corp.
SAS Institute (Canada)
Scotiabank
Shop.ca
Spark Marketing
St. Joseph Communications
St. Joseph Content
TC Media
TD Bank Group
Television Bureau of Canada
TELUS
The Co-operators
The Fashion Stir Fry
The Marketing Strategy Group
The Metrick System Inc
TNS
Toronto Public Library
Torys LLP
U.S. Bank National Association
Upper Thames River Conservation Authoriity
Watson Group
Xerox Canada Ltd.
York University, Communications & Public Affairs Division
Yum! Restaurants International

Agenda & Speaker Information

8:00 AM
Registration, Breakfast & Technology Showcase
Arrive early to play in the future tools and tech showcase!

8:30 AM

WHAT'S NOW?

Virtual Reality: The Next Mass Medium?
Google Adam Green
Adam Green
Agency Lead
Google
@adamjrgreen

The hype around VR is fevered. Some call it the next mass medium, others say it's the last medium we’ll ever create, still others see it as a technical curiosity relegated to gamers. Whomever is right, one thing is certain; the rules for telling stories, engaging audiences and building experience in VR are different than in other media and we all need to adapt if we want to play.

When you are back in the office the next day...

  1. Determine what cool/relevant experiences you could give to your audience
  2. Brief your teams on your first VR project
  3. tart experimenting with 360 Video
About Adam Green

Adam Green runs creative advertising agency relations for Google Canada where he and his team work with Canada's best creative agencies to make amazing stuff on the internet. He’s a regular speaker at industry events and conferences. Prior to Google Adam worked as a management consultant, a renewable energy sector entrepreneur / engineer and an analyst in the computer hardware industry. He holds a degree in Mechanical Engineering from Queen's University and is a proud grad school dropout. When he's not working you can likely find him outside skiing, mountain biking, rock climbing or playing in the park with his daughters.

9:35 AM

WHAT'S NEAR?

Technology Showcase
Get hands-on with emerging tools and tech.

10:10 AM
Future Forecast: Marketing, Innovation, Technology
RBC John Stackhouse
John Stackhouse
Senior Vice-President, Office of the CEO
RBC
@Stackhouse_John
RBC Alex Norman
Alex Norman
Managing Director
TechToronto
@alexandernorman
RBC Deb Hall
Deb Hall
Founder, CEO
DIVE Networks
@web2mobile

Get an insider forecast on the future of innovation and emerging technology that will change the way we interact with the world.

11 AM

WHAT'S NEXT?

A Skater, a Cowboy, and Watson Walk into a Bar...
argodesign Jared Ficklin
Jared Ficklin
Chief Creative Technologist
argodesign
@jaredrawk

As we walk around our day with our eyes deeply immersed in our smartphones we can come to think the future will be mostly things we see right there on our smartphones.

But much of the future will not be that. The convergence of cheap computing, machine learning and a cultural desire to augment our reality will create a pull for new forms and applications of the digital. Many experiences will leave the device, many more will not engage the eyes at all but other senses.

Let's indulge in some futurism. How we can see things normally not seen. How we can have experiences without user interfaces. How we can have knowledge we don't possess. What could the next pattern of computing look like and how that could impact products, design and our increasingly digital lifestyles.

This session is futurism with a focus on the how the intersection of technology and humanity is affecting product design and our experiences with technology. It will include examples, visions, demos, provocations and energy.

When you are back in the office tomorrow:

  1. Get to know your digital self: Go to Google's My Activity and see the tiny tiny tip of the Google knowledge iceberg. If you have an iPhone, go to Settings —> Privacy —> Location Services —> Location —> Frequent Locations and tap on all the entries to see the map of all locations that recorded your physical presence. Go to Amazon.com search for "hot sauce bottles" start a timer. Time how long until you encounter an "offer" somewhere else for hot sauce bottles. Tweet out the time to @jaredrawk #CMAfuture
  2. Privacy Exchange: Pick a co-worker. For one day agree to post as yourself anything they send you to Facebook or Twitter, but they must agree to do the same. You can not reveal the experiment to any users until the next day if you decide to reveal it at all.
  3. Alexa: Outline one Alexa Skill that you think you would use once a week. Work out the name. The invocation. The answer and the result. Once again share it on Twitter to @jaredrawk #CMAfuture
About Jared Ficklin

Jared has been designing with technology for over a decade, focusing on innovative or unique interaction models, especially those involving interesting inputs like touch, multi-touch, voice or gesture. His philosophy is "Think by Making, Deliver by Demo" and employs user experience simulation as a method for quickly bringing products to life for clients like HP, Microsoft, AT&T, LG, SanDisk, Motorola and more. He is a futurist and a frog fellow.

For many years, Jared directed the SXSW Interactive opening party—also known as the frog party—which served as an outlet for both interactive installations and a collective social experiment. He is also the Co-Director of the Austin Public Skatepark Action Committee and an evangelist for the cable car based mass transport vision known as The Wire. His passion for sound visualization has also led to the honor of being the first to bring live fire onto the TED stage in his talk "Eyes Can Hear."

11:50 AM
Closing Remarks
Neil Follett, Co-Chair
President
Brightworks
Baron Manett, Co-Chair
Professor
SENECA COLLEGE
President
PER SE BRAND EXPERIENCE

Advisory Group

Co-Chairs

Neil Follett
President
BRIGHTWORKS

Baron Manett
Professor
SENECA COLLEGE
President
PER SE BRAND EXPERIENCE

Members

Michael Alexandor
Vice-President, Marketing & Innovation
BELL MEDIA

Laura Baehr
Vice-President, Marketing
THINKTV

Cheryl Grishkewich
Vice-President, Marketing
LOBLAW

Ann Joyce
Senior Marketing Manager, Banking & Capital Markets
KPMG GLOBAL

Steve Mast
President, & Chief Innovation Officer
DELVINIA

Maja Neable
Vice-President, Digital and Channels Marketing
BMO FINANCIAL GROUP

Brie Taylor
Vice-President, Client Services
FUSE

Paul Tedesco
Vice-President, Managing Director
TRACKDDB