8:00 a.m. – 12 p.m.
CMA Members: $69
255 Front St. W.
Main Level, Room 206
Tomorrow starts today for the modern marketer.
The ways in which we entice, engage and entertain have already changed, but the pace of that change is rapidly accelerating. CMAfuture will:
- inspire you with ideas and opportunities
- empower you to remove fear of the unknown
- get hands-on with the most innovative tools of today and the technology of tomorrow
- enable future success and growth in an evolving marketing landscape.
Explore the latest in future-forward thinking for marketing:
- Now (in the next 12 months)
- Near (in the next 24 months)
- Next (in the next 36 months)
Last Year's Attendees Included
Affirm Financial Services
Agenda & Speaker Information
Registration, Breakfast & Technology Showcase
Arrive early to play in the future tools and tech showcase!
Virtual Reality: The Next Mass Medium?
The hype around VR is fevered. Some call it the next mass medium, others say it's the last medium we’ll ever create, still others see it as a technical curiosity relegated to gamers. Whomever is right, one thing is certain; the rules for telling stories, engaging audiences and building experience in VR are different than in other media and we all need to adapt if we want to play.
When you are back in the office the next day...
About Adam Green
Adam Green runs creative advertising agency relations for Google Canada where he and his team work with Canada's best creative agencies to make amazing stuff on the internet. He’s a regular speaker at industry events and conferences. Prior to Google Adam worked as a management consultant, a renewable energy sector entrepreneur / engineer and an analyst in the computer hardware industry. He holds a degree in Mechanical Engineering from Queen's University and is a proud grad school dropout. When he's not working you can likely find him outside skiing, mountain biking, rock climbing or playing in the park with his daughters.
Get hands-on with emerging tools and tech.
Future Forecast: Marketing, Innovation, Technology
Senior Vice-President, Office of the CEO
Get an insider forecast on the future of innovation and emerging technology that will change the way we interact with the world.
A Skater, a Cowboy, and Watson Walk into a Bar...
Chief Creative Technologist
As we walk around our day with our eyes deeply immersed in our smartphones we can come to think the future will be mostly things we see right there on our smartphones.
But much of the future will not be that. The convergence of cheap computing, machine learning and a cultural desire to augment our reality will create a pull for new forms and applications of the digital. Many experiences will leave the device, many more will not engage the eyes at all but other senses.
Let's indulge in some futurism. How we can see things normally not seen. How we can have experiences without user interfaces. How we can have knowledge we don't possess. What could the next pattern of computing look like and how that could impact products, design and our increasingly digital lifestyles.
This session is futurism with a focus on the how the intersection of technology and humanity is affecting product design and our experiences with technology. It will include examples, visions, demos, provocations and energy.
When you are back in the office tomorrow:
About Jared Ficklin
Jared has been designing with technology for over a decade, focusing on innovative or unique interaction models, especially those involving interesting inputs like touch, multi-touch, voice or gesture. His philosophy is "Think by Making, Deliver by Demo" and employs user experience simulation as a method for quickly bringing products to life for clients like HP, Microsoft, AT&T, LG, SanDisk, Motorola and more. He is a futurist and a frog fellow.
For many years, Jared directed the SXSW Interactive opening party—also known as the frog party—which served as an outlet for both interactive installations and a collective social experiment. He is also the Co-Director of the Austin Public Skatepark Action Committee and an evangelist for the cable car based mass transport vision known as The Wire. His passion for sound visualization has also led to the honor of being the first to bring live fire onto the TED stage in his talk "Eyes Can Hear."
Neil Follett, Co-Chair
Baron Manett, Co-Chair
PER SE BRAND EXPERIENCE