Effective Marketing Operations at Scale

March 5, 2019
8:30 a.m. – 10:00 a.m.

Free: Invitation-only

(in TIFF Bell Lightbox Building)
350 King Street West, 6th Floor
Toronto, ON, M5V 3X5
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accenture     Microsoft     Workfront



Dan Radu

Dan Radu leads Macro, an agency dedicated to running sales and marketing operations on a global scale for B2B businesses. He founded the company in 2013 with the vision to empower companies with digital marketing technologies.


Brent ChatersBrent Chaters
Head of Digital Customer & Marketing Practice

Brent Chaters is Accenture’s Managing Director Digital Customer & Marketing. He has over 20 years of Digital Marketing experience across both client side and consulting side through multiple industries working for some of the largest fortune 500 brands around the globe.

He is the author of Mastering Search Analytics and co-author of Multichannel Marketing Ecosystems: Creating Connected Customer Experiences. He has taught for ISDE & Harvard’s Global Executive Master Digital Business on both Social CRM and Customer Experience.


Jake WellsJake Wells
Senior Value Engineer


As a Senior Value Engineer with Workfront, Jake consults with some of the largest organizations around the world to assist them in evolving their work management processes, achieve efficiencies and discover greater value in the use of the Workfront platform. Jake joined Workfront after spending more than a decade working inside agencies where he played a portfolio leadership role for major brands. His background also includes web and applications development, project management and application architecture.


Katia HoubiguianKatia Houbiguian

Katia Houbiguian is the CMO and leads the Central Marketing Organization at Microsoft Canada, managing go-to-market, center-of-excellence and operations teams to drive integrated digital marketing, advertising, social media, events, and analytics across consumer and commercial businesses. Prior to joining the Canadian subsidiary in January 2016, Katia held various roles at the Microsoft France subsidiary, including leading the Commercial Marketing Team and managing the subsidiary’s Business, Strategic Planning and Operations. Previous to Microsoft, Katia had has held a number of progressively senior roles within great IT companies (Compaq and HP), giving her strong experience in P&L management, sales, communications and marketing. Katia graduated in Economics from Sciences Po Paris and has a Masters in Strategic Marketing & Market Research. She also has an Executive MBA from HEC Paris.


Marketing Technologies (MarTech) enable companies to run effective marketing operations at scale. A study by Accenture and Forrester Research found that 76% of marketing leaders are investing or expanding their emerging technology investment, however 50% of MarTech purchasing decisions are happening outside of the marketing department. Organizations that leverage the power of MarTech successfully can growth faster and improve their revenue. In order to succeed, unparalleled collaboration is needed across the organization and the CMO is seen as the connective tissue between different lines of business by 90% of organizations.


8:00 AM
Registration & Networking Breakfast
8:45 AM
Opening Remarks
8:50 AM
Dan Radu to Open with Presentation and Introduce Panelists
9:00 AM
Panel Discussion
10:00 AM

You Will Learn

  • How to run marketing operations at scale
  • Best practices for managing your marketing technology stack
  • The importance of work management for your team

Who Should Attend

Director level and above marketing and technology professionals who want to bridge the gap between marketing and digital marketing technologies.