Marketing Connected LIVE
Marketing Connected LIVE is an interactive webinar series where CMA president and CEO John Wiltshire talks to leaders in Canada’s marketing community, futurists and forecasters about how organizations can innovate and prepare for recovery.
Current Sessions
March 11
Ron Tite
April 1
Amy Sullivan
Episodes
February 2
5 strategies to strengthen your brand’s engagement with SMBs
Miki Velemirovich, President, The Cargo Agency
November 26
Consumer demand hasn’t gone away, it’s gone digital
Sabrina Geremia, VP & Country Manager, Google Canada
November 5
How the pandemic has changed the talent acquisition landscape
Bruce Powell, Managing Partner, IQ Partners
October 23
4 ways to unlock the power of martech tools and connect with B2B customers
Andrew Au, Co-Founder & President, Intercept
October 9
How do you live your brand purpose during a pandemic?
Trinh Tham, CMO, Harry Rosen
September 25
What concerns Canadians about the content of advertising, and how can the industry respond?
Jani Yates, President and CEO, Ad Standards
August 18
CMA's New Talent Council
Featuring Mehdi Rahman, Director, Global Learning and Development, Spin Master and Nardia Ali, Director, Talent Acquisiton and Engagement, Ogilvy
July 30
Innovation through look-alike sampling
Erin Kelly, President and CEO, Advanced Symbolics Inc.
July 21
Five Human Truths That Experiences Need to Address in the Wake of COVID-19
Brent Chaters, Managing Director, Marketing Transformation, Accenture
July 3
How Do You Reach Consumers and Donors During a Pandemic?
Brady Hambleton, Chair, NFP Council and Kim Koster, Chair, Brand Council
June 16
What's Next for Marketers?
Steve Mast, President and Chief Innovation Officer, Delvinia
June 5
A six step approach to get your brand back on track
Tony Johnstone, Former Chief Brand Officer, DDB
May 22
Understanding Canadians' behaviour in the age of COVID-19
Jan Kestle, President, Environics Analytics
May 13
Where should brands go next?
Mitch Joel, Founder of Six Pixels Group, Author, Podcaster and Journalist
May 5
The Four Defining Elements of a Successful and Sustainable Business Model
Chris Stamper, Former Chief Marketing Officer, TD Canada