11:00 - 11:30 a.m. ET
If 2021 has a theme, it’s navigating displacement. Much of the change in behaviour we have seen will be permanent. To thrive, businesses need to make sense of this long-term change, its impact and how to navigate it.
Join CMA President and CEO John Wiltshire in conversation with Amy Sullivan, Group Director Business Design at Accenture Interactive, as they discuss this year’s megatrends and what they mean for you and your business.
President and CEO
A highly accomplished senior executive with experience in marketing and product strategies, John is currently in the position of President & CEO for the Canadian Marketing Association (CMA). In this role, John provides the overall strategy and execution of the CMA mandate and champions the fundraising and product development of a new Chartered Marketer designation. Prior to this role, John spent over 20 years as a senior executive in the financial industry. His core strengths include product design, branding, promotions and communication. John is renowned for using a combination of diplomacy, tenacious leadership, strong core values and objective decision making to deliver results. His strong leadership and operational expertise as well as his people-first approach has left a significant impact on the companies he has worked for and the people he has worked with.
Group Director, Business Design
Amy Sullivan is the Group Director for Business Design at Accenture Interactive. She has over 15 years of experience in service and business design, market and design research. In short, Amy leverages design thinking for business impact. This includes scanning the environment to identify trends and changes in consumer behaviour, values and attitudes that may be consequential for brands. Amy holds a BA in Psychology from McGill University, an MA in Sociology and Equity Studies from the University of Toronto, and a certificate in Strategic Foresight from the University of Houston.