10:00 - 10:30 a.m. ET
What concerns Canadians about the content of advertising, and how can the industry respond?
Join John Wiltshire, President and CEO of the CMA in conversation with Jani Yates, President and CEO of Ad Standards, to discuss trends in consumer complaints based on Ad Standards’ latest Consumer Complaints and Disputes Report, which is being released the same day. As head of the industry’s self-regulatory body adjudicating consumer complaints, Jani will provide insights into how Canadians view advertising, and tips to assist the advertising sector in navigating the landscape of the pandemic and beyond.
President and CEO
A highly accomplished senior executive with experience in marketing and product strategies, John is currently in the position of President & CEO for the Canadian Marketing Association (CMA). In this role, John provides the overall strategy and execution of the CMA mandate and champions the fundraising and product development of a new Chartered Marketer designation. Prior to this role, John spent over 20 years as a senior executive in the financial industry. His core strengths include product design, branding, promotions and communication. John is renowned for using a combination of diplomacy, tenacious leadership, strong core values and objective decision making to deliver results. His strong leadership and operational expertise as well as his people-first approach has left a significant impact on the companies he has worked for and the people he has worked with.
President and CEO
Jani joined Ad Standards in 2016, as President and Chief Executive Officer. A leader in the Canadian advertising industry, Jani has 30+ years of industry experience, most recently at the Institute of Communication Agencies (ICA) as President for nine years. Before ICA, Jani held various senior roles at leading Canadian communication agencies. A volunteer in both the advertising and marketing industries, Jani is currently on the ACTRA Fraternal Benefits Society’s Board of Governors and serves as a member of the Humber Advisory Board. Jani is also a CMA accredited Chartered Marketer.