10:00 - 10:30 a.m. ET
5 strategies to strengthen your brand’s engagement with SMBs
The COVID-19 pandemic hasn’t been easy on small businesses, but their positivity and optimism have not diminished. They are ready to lead the creation of The Next Normal. But to support them on their road to success, big brands need to reimagine their marketing strategies.
In this session, CMA President and CEO, John Wiltshire, will have a conversation with Miki Velemirovich, President, The Cargo Agency about how transformative times require new, innovative, and re-imagined marketing approaches and strategies to find, engage, and motivate SBOs.
President and CEO
A highly accomplished senior executive with experience in marketing and product strategies, John is currently in the position of President & CEO for the Canadian Marketing Association (CMA). In this role, John provides the overall strategy and execution of the CMA mandate and champions the fundraising and product development of a new Chartered Marketer designation. Prior to this role, John spent over 20 years as a senior executive in the financial industry. His core strengths include product design, branding, promotions and communication. John is renowned for using a combination of diplomacy, tenacious leadership, strong core values and objective decision making to deliver results. His strong leadership and operational expertise as well as his people-first approach has left a significant impact on the companies he has worked for and the people he has worked with.
THE CARGO AGENCY
Miki Velemirovich is the President of Cargo, a full-service marketing and advertising agency that specializes in helping big brands market to small businesses. Cargo is an expert in the Business to Small Business space coining the term B2SB Marketing®. Prior to joining Cargo, Miki spent 20 years with big brands like IBM and Mercedes-Benz, in a variety of sales and marketing roles so he understands how to build strategies that drive real business results to win in the market. And this same experience enables him to understand the pain points of big brands trying to market to small businesses: while leading marketing for the commercial vehicle division of Mercedes-Benz, he spent countless hours understanding the motivations, behaviours and the drivers of small business owners in order to reach them more successfully. Now, his quest persists - to continue to build the Business to Small Business Expertise and help big brands be more successful in reaching this highly emotional target.