11:00 - 11:30 a.m. ET
As a leader, believing in and articulating a purpose is not only a responsibility, it’s an obligation. It will help you put the organization and your team in a position to succeed because it will help you protect margins, differentiate you from the competition, connect and inspire your people, and it will focus your pursuits.
Join CMA President and CEO John Wiltshire in conversation with Ron Tite, Founder and Chief Creative Officer of Church+State, as they discuss how to generate momentum while discovering and seizing opportunities.
President and CEO
A highly accomplished senior executive with experience in marketing and product strategies, John is currently in the position of President & CEO for the Canadian Marketing Association (CMA). In this role, John provides the overall strategy and execution of the CMA mandate and champions the fundraising and product development of a new Chartered Marketer designation. Prior to this role, John spent over 20 years as a senior executive in the financial industry. His core strengths include product design, branding, promotions and communication. John is renowned for using a combination of diplomacy, tenacious leadership, strong core values and objective decision making to deliver results. His strong leadership and operational expertise as well as his people-first approach has left a significant impact on the companies he has worked for and the people he has worked with.
Founder and Chief Creative Officer
CHURCH + STATE
A best-selling author, speaker, and entrepreneur, Ron Tite has always blurred the lines between art and commerce. He has been an award-winning advertising writer and Creative Director for some of the world’s most respected brands including Air France,
Evian, Fidelity, Johnson & Johnson, Intel, Microsoft, Volvo and many others.
He is founder and chief creative officer of Church+State, an agency that unifies content and advertising. In a partnership with Roger’s Frequency Podcast Network, he’s the host and executive producer of the hit podcast, “The Coup”, which recently won
“Outstanding Business Series” from the Canadian Podcast Awards and the NY Festivals.