10:00 - 10:30 a.m. ET
Consumer demand hasn’t gone away, it’s gone digital
Having an online presence has helped businesses of all shapes and sizes across Canada during these volatile times. Over the past few months, it’s become clear that life is not the same. And consumer demand isn’t the same either. Consumers are looking for businesses to meet them where they are —and that’s online.
Join CMA President and CEO John Wiltshire in conversation with Sabrina Geremia, Country Manager for Google Canada, as they discuss how digital transformation is influencing marketing, how marketers can help their companies meet the evolving consumer demand and become leaders in digital excellence.
President and CEO
A highly accomplished senior executive with experience in marketing and product strategies, John is currently in the position of President & CEO for the Canadian Marketing Association (CMA). In this role, John provides the overall strategy and execution of the CMA mandate and champions the fundraising and product development of a new Chartered Marketer designation. Prior to this role, John spent over 20 years as a senior executive in the financial industry. His core strengths include product design, branding, promotions and communication. John is renowned for using a combination of diplomacy, tenacious leadership, strong core values and objective decision making to deliver results. His strong leadership and operational expertise as well as his people-first approach has left a significant impact on the companies he has worked for and the people he has worked with.
VP & Country Manager
As VP & Country Manager for Google, Sabrina and her team are focused on helping Canadian businesses grow. A 14 year veteran at Google, Sabrina is a firm believer that technology, when thoughtfully applied, can be a bridge to building a better Canada. Sabrina has championed numerous programs in Canada aimed at helping Canadians and Canadian businesses thrive in the digital economy, and grow their digital skills.
Sabrina’s insights are based on over 25 years of international marketing, technology sales and general management experience at Procter & Gamble (Italy), Reckitt Benckiser (UK/global), Ask Jeeves (UK), a mobile startup called Incirco (UK) and Google (UK & Canada).