10:00 - 10:30 a.m. ET
How do you live your brand purpose during a pandemic?
Join John Wiltshire, President and CEO of the CMA in conversation with Trinh Tham, CMO of Harry Rosen, as they discuss how the retailer is investing in its brand, the journey to transform its business and how it continues to evolve and pivot.
President and CEO
A highly accomplished senior executive with experience in marketing and product strategies, John is currently in the position of President & CEO for the Canadian Marketing Association (CMA). In this role, John provides the overall strategy and execution of the CMA mandate and champions the fundraising and product development of a new Chartered Marketer designation. Prior to this role, John spent over 20 years as a senior executive in the financial industry. His core strengths include product design, branding, promotions and communication. John is renowned for using a combination of diplomacy, tenacious leadership, strong core values and objective decision making to deliver results. His strong leadership and operational expertise as well as his people-first approach has left a significant impact on the companies he has worked for and the people he has worked with.
Chief Marketing Officer
As Chief Marketing Officer at Harry Rosen Trinh is responsible for Brand Marketing, E-Commerce, CRM & Loyalty, Product Marketing and the Creative Studio. Trinh is a seasoned high-performing retail marketing leader with experience building some of Canada's favourite brands and operating a $2 billion P&L. Proven track record of developing and executing successful brand and merchandising strategies through analytics and creative insights to grow revenue and meet business objectives. Always acts as the voice of the customer to build loyalty and value. Effectively manages change and motivates top talent. Focus on retail and consumer-facing industries with experience also in B2B, working as a business partner cross-functionally in Canada and Internationally.
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