10:00 - 10:30 a.m. ET
To prepare for the new economy and overcome the barrier physical distancing creates for B2B marketers traditionally reliant on connections made at live in-person events, start with leveraging marketing technology to deliver more personalized and relevant experiences.
Join CMA President and CEO John Wiltshire in conversation with Co-Chair of the B2B Council, Andrew Au, President at Intercept, as they discuss 4 ways to unlock the power of martech tools and connect with B2B customers.
President and CEO
A highly accomplished senior executive with experience in marketing and product strategies, John is currently in the position of President & CEO for the Canadian Marketing Association (CMA). In this role, John provides the overall strategy and execution of the CMA mandate and champions the fundraising and product development of a new Chartered Marketer designation. Prior to this role, John spent over 20 years as a senior executive in the financial industry. His core strengths include product design, branding, promotions and communication. John is renowned for using a combination of diplomacy, tenacious leadership, strong core values and objective decision making to deliver results. His strong leadership and operational expertise as well as his people-first approach has left a significant impact on the companies he has worked for and the people he has worked with.
Co-Founder & President
Andrew Au is the Co-Founder and President of Intercept, a B2B marketing firm specializing in the global technology sector. Andrew is among the few Canadians to be named to Forbes’ 30 under 30 list, and he has received over 40 awards for innovation and marketing excellence. Andrew shares his dynamic perspectives on B2B strategies, emerging technology trends, and change management with media such as Forbes, Business Insider, Bloomberg, and BNN.