10:00 - 10:30 a.m. ET
The old rules for brands and fundraisers alike are out the window. Representatives from CMA’s Brand Council and NFP Council recently discussed how brands and NFPs can reach consumers and donors today, and in the months ahead.
In this session of #MarketingConnected LIVE, Brady Hambleton, Chair, NFP Council and Kim Koster, Chair, Brand Council, share insights from the Council discussion with John Wiltshire, the CMA’s President and CEO.
President and CEO
A highly accomplished senior executive with experience in marketing and product strategies, John is currently in the position of President & CEO for the Canadian Marketing Association (CMA). In this role, John provides the overall strategy and execution of the CMA mandate and champions the fundraising and product development of a new Chartered Marketer designation. Prior to this role, John spent over 20 years as a senior executive in the financial industry. His core strengths include product design, branding, promotions and communication.
John is renowned for using a combination of diplomacy, tenacious leadership, strong core values and objective decision making to deliver results. His strong leadership and operational expertise as well as his people-first approach has left a significant impact on the companies he has worked for and the people he has worked with.
Vice President, Marketing, Engagement, & Analytics
CANADA'S CHILDREN'S HOSPITALS FOUNDATIONS
Brady Hambleton has been involved in the fundraising industry for 15 years and couldn’t imagine any other career. His passion for the health and well-being of Canadians is evident in nearly all of his professional roles, including his current one as Vice President, Marketing, Engagement and Analytics for Canada’s Children’s Hospital Foundations – a national network of 13 children’s hospital foundations. In this start-up not-for-profit, Brady has built and launched a new organizational brand, digital ecosystem, campaign framework and data warehousing and analytics infrastructure to future-proof a data-driven organization. Previously, Brady was national Director, Direct Marketing at Heart & Stroke, where he launched a number of new campaigns and giving products, along with being a member of the core brand re-launch team. Brady started his healthcare philanthropy journey as Manager, Annual & Planned Giving at Toronto General & Western Hospital Foundation. And in the early years of his career, he held various roles at the University of Toronto, from Donor Services Officer to Senior Development Officer in Planned Giving and Capital Campaign at Victoria University, in the University of Toronto. Brady is a huge lifelong learner and constant advocate for professional development and learning. He is currently pursuing ongoing graduate education in data science and analytics and serves as Chair, Not-for-Profit Council with the Canadian Marketing Association. He is also a graduate of the University of Toronto.
Kim's 20-year marketing and advertising career has given her first-hand experience with laundry rooms, living rooms and boardrooms from Mexico City to Atlanta to Warsaw to Kyoto. As a Managing Partner and P&G global business lead at Leo Burnett, Kim led agency and clients to unprecedented business growth and recognition by the industry's top awards for effectiveness and creativity. She is currently Principal of brand consultancy Koster Strategy, and Chair of the CMA's Brand Strategy Council. She thrives on turning small businesses and NFPs into brands, and helping people break through barriers to the careers they deserve through the strength of their personal brands. She'll even ghost-write your dating profile because that's branding too.
She believes work, play and community are each important, so she is a member of the Picton Recreation Committee in Prince Edward County, has served on the Board of Invest Toronto attracting international business to the GTA, and volunteers with WoodGreen Community Services helping newcomer professionals establish their careers in Canada.