10:00 - 10:30 a.m. ET
How data can make public spaces safer as we approach recovery
Environics Analytics has done a comprehensive study of Canadians’ movement patterns based on demographic profiles, socio-economic situations, behaviour patterns, and critically, attitudes and values. These insights can inform public outreach, program development and communications as governments and businesses aim to recharge the economy.
Read about their findings and join Jan Kestle, President and CEO, Environics Analytics in conversation with John Wiltshire, President and CEO of the Canadian Marketing Association, to explore how consumer behaviours are shifting and what this means for brands.
President and CEO
President and CEO of Environics Analytics (EA), Jan Kestle has been a leader in the marketing information industry for more than forty years. An expert in using statistics and mathematics to help solve business challenges, she directed the initiatives that led to the creation of EA’s PRIZM segmentation system, WealthScapes financial database and ENVISION consumer insight and market intelligence platform, among other products. Over the years, she’s helped hundreds of customers—in industries ranging from finance and retail to the not-for-profit sector—turn data and analytics into insight, strategy and engagement. Prior to founding EA in 2003, Jan was president of Compusearch and spent 19 years at the Ontario Statistical Centre. Active in the marketing community, she is a member of the Canadian Statistics Advisory Council, the Board of Directors of the Canadian Marketing Association and the Advisory Board of Ryerson University School of Geography. A frequent conference speaker, she is the recipient of a Bachelor of Science degree in applied mathematics from the University of Western Ontario.
President and CEO
A highly accomplished senior executive with experience in marketing and product strategies, John is currently in the position of President & CEO for the Canadian Marketing Association (CMA). In this role, John provides the overall strategy and execution of the CMA mandate and champions the fundraising and product development of a new Chartered Marketer designation. Prior to this role, John spent over 20 years as a senior executive in the financial industry. His core strengths include product design, branding, promotions and communication.
John is renowned for using a combination of diplomacy, tenacious leadership, strong core values and objective decision making to deliver results. His strong leadership and operational expertise as well as his people-first approach has left a significant impact on the companies he has worked for and the people he has worked with.