10:00 - 10:30 a.m. ET
The CMA’s Vision for the Future of Marketing
“At the heart of the CMA’s success is our constant evolution of professional development and of the profession itself. As strong advocates for marketers and the business of marketing, we have a clear vision of where the profession is going.”
These are the words of Steve Mast, President and Chief Innovation Officer, Delvinia, and the new Chair of the CMA’s Board. Join Steve as he speaks with CMA President and CEO John Wiltshire about the organization’s vision for the future of the marketing profession in Canada.
Have a question? Ask it LIVE during the session. Questions can be submitted anonymously.
President and CEO
A highly accomplished senior executive with experience in marketing and product strategies, John is currently in the position of President & CEO for the Canadian Marketing Association (CMA). In this role, John provides the overall strategy and execution of the CMA mandate and champions the fundraising and product development of a new Chartered Marketer designation. Prior to this role, John spent over 20 years as a senior executive in the financial industry. His core strengths include product design, branding, promotions and communication.
John is renowned for using a combination of diplomacy, tenacious leadership, strong core values and objective decision making to deliver results. His strong leadership and operational expertise as well as his people-first approach has left a significant impact on the companies he has worked for and the people he has worked with.
President, Chief Innovation Officer
As the President and Chief Innovation Officer of one of the fastest growing companies in research tech and data collection, Steve Mast excels at challenging the status quo.
He has transformed Delvinia from a digital strategy and design consultancy to an incubator to transform the consumer insight and market research industry. Trained as an architectural technologist, Mast uses this unique perspective to inspire and spearhead his team, tackling opportunities that no other company is addressing in order to help an impressive roster of Fortune 500 clients gather, use and protect data.
Under his leadership, Delvinia has been recognized with numerous awards and achievements. Most recently, the company’s newly launched research automation platform, Methodify, was named to the GRIT Top 50 List of the Most Innovative Companies in Market Research. His biggest accomplishment, though—and one that he credits the company’s success to—is the team that he has built over the years.
Steve is also an active board member of the Canadian Marketing Association (CMA) and enjoys speaking at conferences on a wide range of topics