10:00 - 10:30 a.m. ET
As pandemic restrictions lift and countries around the world enter a “never normal” state, businesses in every sector will need to consider what has changed in the way people think, and how that will affect the way they design, communicate, build and market the experiences people want and need.
Join John Wiltshire, the CMA’s President and CEO in conversation with Brent Chaters, Managing Director Digital Customer & Marketing Transformation Practice at Accenture, about five human truths that have deep implications across the business.
President and CEO
A highly accomplished senior executive with experience in marketing and product strategies, John is currently in the position of President & CEO for the Canadian Marketing Association (CMA). In this role, John provides the overall strategy and execution of the CMA mandate and champions the fundraising and product development of a new Chartered Marketer designation. Prior to this role, John spent over 20 years as a senior executive in the financial industry. His core strengths include product design, branding, promotions and communication.
John is renowned for using a combination of diplomacy, tenacious leadership, strong core values and objective decision making to deliver results. His strong leadership and operational expertise as well as his people-first approach has left a significant impact on the companies he has worked for and the people he has worked with.
Managing Director, Marketing Transformation
Brent Chaters is Accenture’s Canada Marketing Transformation Lead. He has over 20 years of digital marketing experience both as an applied marketer and consulting for marketers through multiple industries working for some of the largest Fortune 500 brands around the globe. Brent is on the Canadian Marketing Association (CMA) Board of Directors, is a co-host of the Marketing Disrupted podcast series, as well as the author of Mastering Search Analytics and co-author of Multichannel Marketing Ecosystems: Creating Connected Customer Experiences. He has taught for ISDI & Harvard’s Global Executive Master Digital Business on both Social CRM and Customer Experience.