10:00 - 10:30 a.m. ET
Entrepreneurs all over the world are innovating like never before. They are experimenting with new ways of increasing revenue and presenting their services, new “experiences” for customers and new ways of communicating that allow customers to feel safe about consuming their services.
Join John Wiltshire, the CMA’s President and CEO in conversation with Erin Kelly, CEO, Advanced Symbolics Inc., about innovation through look-alike sampling.
President and CEO
A highly accomplished senior executive with experience in marketing and product strategies, John is currently in the position of President & CEO for the Canadian Marketing Association (CMA). In this role, John provides the overall strategy and execution of the CMA mandate and champions the fundraising and product development of a new Chartered Marketer designation. Prior to this role, John spent over 20 years as a senior executive in the financial industry. His core strengths include product design, branding, promotions and communication.
John is renowned for using a combination of diplomacy, tenacious leadership, strong core values and objective decision making to deliver results. His strong leadership and operational expertise as well as his people-first approach has left a significant impact on the companies he has worked for and the people he has worked with.
President and CEO
ADVANCED SYMBOLICS INC.
Erin Kelly is President and CEO of Advanced Symbolics Inc. (ASI), a company that uses Artificial Intelligence to augmented market research and prediction.
ASI’s patented AI, named “Polly” is the world’s only AI for Augmented Human Behaviour and Market Research. Polly quickly catapulted to fame in 2016 after correctly predicting both BREXIT and the Trump election and she is the AI of choice for leading consumer companies including Disney, Mastercard and GM and is well known in the medical research field for her work in mental health and suicide reduction.
Polly’s advantage over traditional research methodologies is her ability to properly construct randomized controlled sample populations on social media, allowing up to the minute predictive analytics with unprecedented accuracy.
Erin is frequently called on by national and international media for her insights into AI and its future impacts on society.