Protecting Your Brand in the Digital Marketplace

CRTC Chairman Breakfast.  Hear the latest on CASL


Consumer demands for corporate accountability, stringent laws, and increased market competition are realities of today’s marketplace. Ensuring compliance with the Competition Act is one avenue through which organizations can enhance consumer trust in the digital marketplace. This CMA Roundtable will review the requirements of the law and provide insights and tips on drafting clear and transparent company policies, and effective employee training. Topics of discussion include astroturfing, employee conduct on social media, misleading advertising, and anti-spam (CASL) rules enforced by the Competition Bureau.


Sabrina AnziniSabrina Anzini
Director, Law and Corporate Affairs, Loyalty One

As Director, Law and Corporate Affairs, Sabrina Anzini is General Counsel to several of LoyaltyOne's lines of business in Canada, the United States and Europe. She has extensive experience with issues related to: privacy and data, marketing and advertising (including CASL) and competition law, as well as commercial, intellectual property and corporate affairs matters.

Prior to joining LoyaltyOne, Sabrina held several legal and policy positions for federal Cabinet Ministers. She also served as General Counsel at the Office of the Prime Minister of Canada.


Bill HearnBill Hearn
Partner, Fogler Rubinoff LLP

Bill is an experienced business lawyer with expertise in corporate and commercial law and in specific areas of regulatory law and policy. He advises clients on compliance with competition, consumer protection, anti-spam and privacy laws. Bill is a member of the Canadian Marketing Association's Ethics & Privacy Committee.

He is recognized as a leading Canadian advertising and marketing lawyer in Chambers, Lexpert and Best Lawyers. His recent publications include the "Misleading Advertising and Marketing Practices" chapter in Fundamentals of Canadian Competition Law, the "Canada" chapter in Law Business Research's Advertising & Marketing Law Guide 2015 and the "Canada" chapter in Global Legal Group's Pharmaceutical Advertising Law Guide 2015.

Bill was called to the Ontario Bar in 1988 and is a graduate of the University of Toronto (B.A. 1983 and LL.B. 1986) and Cambridge University (LL.M. 1989).

Date & Pricing

Wednesday, June 1

8:00 a.m. – 10:30 a.m.

Toronto Region Board of Trade
Ballroom (4th Floor)
77 Adelaide Street West
Toronto, ON

CMA Members: free | Non-members: $80


Event Sponsor: Bell Canada