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Protect your brand now under sweeping changes to Canada's Trademark Laws. What every brand manager, agency and brand lawyer needs to know.
Canada is in the final stages of making the most significant changes to its trademark laws in 50 years. Implementation is expected by early 2019.
Learn how to protect your trademarks portfolio. Understand how the changes will impact your company's and clients’ brands. Delve into the steps you should take now to maximize the benefits and minimize the risks.
Agenda & Speakers
Registration & Breakfast
Trademarks Act – What’s New and What You Need to Know
Coleen Spring Zimmerman
Partner of Fogler
Colleen practises exclusively in intellectual property (IP) and technology (IT) law, from both corporate and litigation perspectives. She assists clients with their IP portfolios, with IP and IT transactions and with litigation in the Ontario and Federal Courts. She is recognized in Canada as a leading expert in her field, including in respect of trademarks and branding. She works closely with her clients with respect to their international strategies in the context of IP and IT, including protection and maintenance of their trademarks. She also gives advice in respect of social media, domain names, advertising, contests and branding generally. Her clients are in every industry sector and include multi-national companies, as well as small to mid-sized companies and start-up companies/entrepreneurs. Colleen has written extensively and is a frequent speaker in her area. She has been named in the intellectual property law area in a number of directories, including LEXPERT and Chambers Global. She has been selected by her peers as one of the BEST LAWYERS in Canada in Intellectual Property. Colleen is also a trademark agent. Colleen has a Bachelor of Science in Pharmacy and has practised as a pharmacist.
Colleen is the Co-chair of the Marketing and Business Development Committee of her law firm. She is also active in a number of intellectual property organizations, either chairing or serving on committees. She is also President and the Chair of the Board of Directors of the charitable organization, Society of Sharing: Inner City Volunteers.
Moderator Susan Floyd
Director, Enterprise Marketing Performance
Senior Marketing Strategist with a passion for brands, innovation and hackathons. Susan has held senior marketing roles in both B2B and B2C across financial services, retail, and sports/entertainment sectors where she has worked with Toronto, Montreal and Vancouver Film Festivals, Visa Canada, Stratford Festival, Magna Entertainment, Business Development Bank of Canada and CIBC.
Susan is a past Canadian Marketing Association (CMA) Awards judge, longstanding member of the CMA Brand Strategy Council and award recipient of the CIBC XXDesign Challenge for developing a new digital offering to meet unique financial needs of a specialized segment. In her spare time Susan teaches Foundations of Brand Management at the University of Toronto, Continuing Education. Susan hold an MBA from the University of Edinburgh, Scotland.
Closing Remarks & Networking
What You Will Learn
Prominent trademarks lawyer Colleen Spring Zimmerman, (Partner, Fogler, Rubinoff LLP) will speak, followed by a panel of knowledgeable experts, including Catherine Douglas (Manager, Intellectual Property Assets, Rogers Communications) and moderated by Susan Floyd (Director, Marketing Strategy, CIBC).
- What the new definition of trademarks means for the protection of brands: from design and colours to texture, 3D shapes, holograms, moving images, sounds, scents, and more.
- Impacts and risks caused by application of international trade treaties including the Madrid Protocol for trademark application filings.
- How foreign entities will be able to obtain protection in Canada – to the detriment of your brands – and how you can mitigate the impact.
- Key steps you should take now – before the amendments take effect – to save time and money while protecting your brand assets.
- How trademark monitoring can protect you from trolls and squatters who will find it easier to register under the new trademark process.
- What to do now to mitigate increased costs resulting from the changes.
Who Should Attend
- Senior brands
- Compliance and legal professionals
- Agency executives and their teams