Future-Proofing Your Brand

Canada’s Trademark Laws: Learn Key Insights to Protect your Brand

March 27, 2019
8:00 a.m. – 10:00 a.m. ET

CMA Members (Early-Bird Pricing Ended March 4): $139

Non-Member: $239
Fogler, Rubinoff LLP
TD Centre North Tower
77 King St W 30th Floor
Toronto, ON
M5K 1G8
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Protect your brand now under sweeping changes to Canada's Trademark Laws. What every brand manager, agency and brand lawyer needs to know.

Canada is in the final stages of making the most significant changes to its trademark laws in 50 years. Implementation is set for June 2019.

So what does the new definition of trademarks mean for the protection of brands: from design and colours to texture, 3D shapes, holograms, moving images, sounds, scents, and more?

Learn how to protect your trademarks portfolio. Understand how the changes will impact your company's and clients’ brands. Delve into the steps you should take now to maximize the benefits and minimize the risks.

Agenda & Speakers

8:00 AM
Registration & Breakfast
8:20 AM
Welcome Remarks by CMA
8:25 AM
Trademarks Act – What’s New and What You Need to Know

New trademarks laws are set to come into effect in June2019. Learn about:

  • What the new definition of trademarks means for the protection of brands: from design and colours to texture, 3D shapes, holograms, moving images, sounds, scents, and more.
  • Impacts and risks caused by application of international trade treaties including the Madrid Protocol for trademark application filings.
  • How foreign entities will be able to obtain protection in Canada – to the detriment of your brands – and how you can mitigate the impact.

Colleen Spring Zimmerman
Fogler, Rubinoff LLP

Colleen practises exclusively in intellectual property (IP) and technology (IT) law, from both corporate and litigation perspectives.  She assists clients with their IP portfolios, with IP and IT transactions and with litigation in the Ontario and Federal Courts.  She is recognized in Canada as a leading expert in her field, including in respect of trademarks and branding.  She works closely with her clients with respect to their international strategies in the context of IP and IT, including protection and maintenance of their trademarks.  She also gives advice in respect of social media, domain names, advertising, contests and branding generally.  Her clients are in every industry sector and include multi-national companies, as well as small to mid-sized companies and start-up companies/entrepreneurs.  Colleen has written extensively and is a frequent speaker in her area. She has been named in the intellectual property law area in a number of directories, including LEXPERT and Chambers Global.  She has been selected by her peers as one of the BEST LAWYERS in Canada in Intellectual Property.  Colleen is also a trademark agent.  Colleen has a Bachelor of Science in Pharmacy and has practised as a pharmacist.

Colleen is the Co-chair of the Marketing and Business Development Committee of her law firm.  She is also active in a number of intellectual property organizations, either chairing or serving on committees.  She is also President and the Chair of the Board of Directors of the charitable organization, Society of Sharing: Inner City Volunteers.

9:00 AM
Panel Discussion and Q&A

Changes to the Trademarks Act will pose challenges but also provide interesting opportunities for brands. It will be important for brand managers, creative teams and legal council to prepare and work together.

Kim Koster

Kim Koster (moderator)
Executive Director
Account Planning Group of Canada

Kim Koster has been building brands and leading businesses for over 20 years. Highlights of her wide-ranging ad agency career include global management roles on P&G, and campaigns that have won every major Canadian and international award for effectiveness and creativity. Kim is the Executive Director of the Account Planning Group of Canada, Chair of the CMA's Brand Strategy Council, and has served on the board of Invest Toronto. She is a volunteer instructor and mentor at Woodgreen Community Services where she works with newcomers launching their careers in Canada.

Admira Nezirevic

Admira Nezirevic
Vice President
OVE BRAND|DESIGN, a Publicis worldwide company

With over 20 years of experience in the field, Admira has an extensive background in managing complex branding, communications and digital assignments in a wide range of industries. Her involvement for projects in a variety of industries gives her the broad perspective and experience to seeing things holistically and with strategic relevance. Admira has collaborated on projects in various sectors including corporate and professional services, retail, real estate, and industrial. In her role as Managing Director, she serves as the primary client liaison, and works to ensure that all solutions effectively meet an assignment’s strategic, creative and financial requirements.

Since joining Ove, Admira has worked with a roster of clients that includes; The National, BMO Financial Group, Onex Corporation, Canada Post Corporation, GTAA, TransCanada, WestJet, and Gowling WLG.

Admira holds a Bachelor of Arts degree from the University of Toronto and a diploma in French Studies from l’Alliance Française, in Paris.

Catherine Douglas

Catherine Douglas
Trademark Agent & Legal Specialist

With her relatively unique experience and certification as both a trademark agent and a paralegal immersed in marketing and advertising law, Catherine enjoys working with marketing professionals in a variety of industries, providing guidance and risk assessments for new branding initiatives and advertising campaigns.  Until late 2018, Catherine managed the trademark, copyright and domain asset portfolios for the majority of the Rogers media and telecommunications companies in Canada, securing and protecting their intellectual property rights, plus supporting the ad review team in use of these assets.  She was also involved in focusing on cyber security issues affected by the growth of the internet – including SEO and social media, plus infringements and phishing attacks.

Catherine recently returned to focusing on marketing and advertising matters, working at Sobeys in Canada, having successfully managed similar work when initially at Rogers, and previously for the Canadian subsidiary of Kellogg Company, including sponsorships, licensing, contests, packaging and advertising.

Catherine is a Fellow with the Intellectual Property Institute of Canada (IPIC), serving on a number of their Committees; and is also a member of the International Trademark Association (INTA). She is also a Fellow with the Institute of Law Clercks of Ontario. She was previously a member of the Licensing Executives Society, and also instructed courses offered at McGill and the Institute of Law Clerks of Ontario. Catherine has been a guest speaker at various conferences, Schulich School of Business and events, speaking with professionals involved with marketing and advertising matters. webinars and events, 

9:45 AM
9:55 AM
Closing Remarks by CMA

What You Will Learn

    • Key steps you should take now – before the amendments take effect – to save time and money while protecting your brand assets. 
    • How trademark monitoring can protect you from trolls and squatters who will find it easier to register under the new trademark process.
    • What to do now to mitigate increased costs resulting from the changes.

Who Should Attend

  • Senior brands
  • Marketers
  • Compliance and legal professionals
  • Agency executives and their teams
  • Creative teams
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