Twitter Exclusive Event

From #LetsGetThisBread to the ‘Don't Say It’ meme and Elon Musk's tweets, nobody knows what fuels today’s cultural conversation better than Twitter. Whatever you heard, you heard it first in a tweet – and then added your two cents. But what does it take for brands to break through the noise? How do you become a global talking point – for the right reasons? And what are the audience behaviors that drive culture-defining moments? Join Twitter to find out how you can supercharge your next campaign launch.

Questions this session will answer:

• What are some actionable steps you can take to drive talk-ability?
• How can you capitalize on the audience trends driving conversation and culture?
• When should you consider launching a new cultural movement vs. connecting with an existing conversation?

Jamie Michaels
Head of Brand Strategy
TWITTER CANADA

Jamie is the Head of Brand Strategy at Twitter Canada. He works with top marketers and agencies to create human-centric ideas worth talking about. He is an award-winning marketer specializing in brand strategy, digital marketing and social media. Prior to Twitter, Jamie held senior leadership roles in marketing, sales, and digital at Rogers, Sportsnet, CBC, and Viacom Consumer Products. He also led corporate marketing efforts for Toronto’s 2008 Olympic Bid.

Jamie is an avid concertgoer and guitarist, with a life-long technology obsession. He lives in Toronto with his wife and two young boys. He is @jamiemichaels on Twitter.