2019 Ethnic Summit

March 28, 2019
11:45 a.m. – 12:45 p.m. ET
Members: Free
Non-Members: Free

Maple Diversity


2019 Ethnic Summit Webinar: Insights and Strategies on how to connect with Canadian Ethnic Consumers – March 28th, 11:45 AM EST

The Canadian multicultural market is growing and at a very fast pace! With over 300,000 new immigrants from diverse backgrounds coming to Canada and joining the economy each year, the ethnic markets now represent 22% of Canada’s total population. Businesses are now recognizing these opportunities but are finding it challenging to connect with them without an effective strategy and plan.

We, at Maple Diversity Communications, can help you navigate these waters and build a solid plan, backed by insights and strategy to drive brand awareness, trial, conversions and penetration amongst ethnic Canadian consumers.

Need more proof? Join us for a FREE Ethnic Summit Webinar on March 28th at 11:45 AM EST. Maple Diversity’s ethnic market experts presenting ethnic insights that will include:

  • Canada’s ethnic landscape
  • Ethnic consumer insights
  • Key examples of strategies and integrated marketing campaigns
  • Multicultural marketing forecasting for 2019

Register Now at  https://maplediversity.ca/ethnicsummit

Who Should Attend

  • Brand Managers
  • Marketers
  • Agency executives and their teams
  • Creative teams


Jason Cowell
Chief Creative Officer/Chief Operations Officer
Jason Cowell has over 20 years of international experience spanning New York, Amsterdam, San Francisco, Los Angeles and Toronto. Jason was also Veritas Communications’ first ever Creative Director hired to transform a PR agency into a communications agency, developing branded content and integrated social/experiential campaigns for clients like BMW, CBC, Microsoft, Subway, Bayer Inc., Best Buy, General Mills, Labatt Breweries, Tangerine Bank, Church & Dwight and Kimberly-Clark.

Timothy Yip
SVP, Strategic Partnerships 
Tim lead’s the agency’s Strategic Partnerships and has direct rapport with our client’s senior management teams as well as agency partners. With over 15 years of B2B and B2C marketing experience. Tim has led marketing teams at Canada Post, PC Financial and Scotiabank.

Jason Grabinsky
VP, Client Services and Strategy
With over two decades of marketing and advertising experience in brand architecture and strategy development, Jason started at Saatchi & Saatchi on the Toyota business. He had the honour of sitting with Toyota’s chief design engineer for the Corolla and Matrix in Tokyo, Japan early on in his career after the development of a communications launch program that won a Canadian Cassie for the best innovative vehicle launch. 

Jagdeep Singh
Director, Media
Jagdeep leads the media planning and buying team at Maple Diversity. With 5+ years of Media planning and buying under his belt, Jagdeep has evolved as a seasoned media planner and buyer, specializing in ethnic media in Canada. Jagdeep understands the pulse of ethnic media in Canada and that helps his clients immensely from media campaign planning to negotiating best rates to media monitoring and reporting.

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