12:30 p.m. – 1:30 p.m.
3+ Non-member: $25
The purpose of this webinar is to learn how programmatic can help brands reach the right consumer at the right time and will focus on Audience & Data Targeting. The brand marketer’s guide to programmatic will cover case studies of leading global brands and how they executed their campaigns through programmatic buying. By understanding the five ‘plays’ of programmatic buying, attendees will be able to learn how programmatic can strategically fit their brand plans.
In a cross-device world, audience data targeting is more impactful than ever. In fact, our research indicates data-integrated campaigns result in 36% median lift in conversion rate and provide 47% median cost savings. This webinar will cover the three pillars of audience data; Client Data (known as 1st Party), Google Data and Non-Google Data (known as 3rd Party). We want to ensure advertisers have a robust set of audience features to find their clients. As such, we have invested in both integrating with most strategic data partners as well as making the most of our own data. Join this webinar and learn more about the different data sets businesses can use to find the right customer in the right moment.
You Will Learn
You Will Learn How To:
- Organize audience insights
- Design compelling creative
- Execute with integrated technology
- Reach audiences across screens
- Measure impact
You Will Benefit From:
- A step by step guide on strategic media buying through programmatic
- Participants will leave with a deeper understanding of programmatic extending beyond direct response campaigns
- Participants will see programmatic as a strategic fit rather than tactical media buying alternative.
- Hands-on learning involving case studies from key global brands
Who Should Attend
This seminar and webinar will be targeted towards marketers who understand programmatic 101, but want to understand how to maximize their media investments.
This could include brands that are:
- Not currently using a DSP
- Using DBM
- Using another DSP
The seminar will be focused on strategic media investments and how programmatic fits into plans, rather than the fundamentals, of programmatic buying.
Programmatic Account Manager
Kevin is a graduate of the Engineering Physics program at Queen's University, but gave up quarks and leptons for stack solutions when he joined Torstar Digital. An 11 year veteran of the Digital Advertising industry, Kevin joined Google in 2014 where he currently helps manage their Partner Demand Channel clients on the DoubleClick stack.