October 15, 2020
9:00 a.m. – 11:30 a.m. ET

Member: $295
Non-member: $395



CM logo Earn 1.25 CM
CPD credits



The importance of data doesn’t need an introduction or a fancy pitch deck. Data plays a critical role in helping companies to better understand their users, beat out their competitors and breakthrough their growth targets.

This has led to every company trying to figure out how to build a data-driven organization in order to ensure they aren’t left behind. However, despite significant investments in their data, most organizations are still not getting the most value out of it.

In this talk, I will help participants formulate an analytics strategy that works in the real world, show them how to think about KPIs and help them tackle the problems they are bound to come across as they try to use data to make better decisions.

You Will Learn

  • Common roadblocks to teams actually using their data
  • Developing an analytics strategy that can survive the real world
  • Choosing the right vendors so you have the right tools
  • How to build and automate reporting

You Will Benefit From

  • Best practices on how to effectively handle data
  • Role plays within your team or group
  • Focus on specific problems your organization is facing and how to solve them

Who Should Attend

  • Marketing executives or leaders who regularly use data and make decisions on how it is managed.
  • Anyone who leads a team and uses data to make decisions.
  • All participants should have an intermediate knowledge of digital marketing.


Ruben UgarteRuben Ugarte
Principal, Practico Analytics

Ruben Ugarte is the Founder and Principal at Practico Analytics. He has worked with over 65 technology companies and thousands of readers over the past 5 years and helped them get more insights out of their data. This includes clients such as Cornell University, Jive, Uberconference, and Circle.

In this time, he has seen a wide range of problems that plague companies in their quest to become data-driven. From internal conflicts about resources to a lack of trust in the data, there are pitfalls everywhere that companies struggle to avoid.

Ruben’s ideas and work have been featured in industry-leading blogs such as ConversionXL, and Openview Labs. He resides in Vancouver, BC and spends his free time competing in dance competitions.

Seminar Cancellation Policy

Cancellation of registration must be received in writing (e-mail is acceptable) no later than fifteen (15) business days prior to the date of the seminar in order to receive a full refund. Cancellation of registration received within fourteen (14) and four (4) business days of the seminar will be subjected to a refund, less 10% of the registration fee to meet administrative costs. No refunds or credits will be given for cancellations made three (3) business days prior to the seminar. If you registered for a seminar but are unable to attend, substitutions are welcome anytime at no extra cost.

Tell Us What You Think
  1. If you haven't left a comment here before, you may need to be approved by CMA before your comment will appear. Until then, it won't appear on the entry.
    Thanks for waiting. View CMA's Blogging Policy.