April 13, 2021
10:00 a.m. – 12:30 p.m. ET


Member: $295
Non-member: $395

Location:
Online

 

CM logo Earn 1.25 CM
CPD credits

 

Overview

You're investing in paid social, paid search, affiliate marketing, SEO and more. Your vendors are telling you you're getting great brand reach and are making tons of money. But how can you be sure?

In this hands-on intermediate level session you will learn which  channels are working for you (organic, paid, social, referral, email, etc.) which aren't, and how to make educated decisions around where to allocate your budget. We'll cover some best practices based on measurable goals, where your prospects are on their journey, and truly understanding what is working for them, and what isn't.

To get the most out of this session you should have a basic knowledge of digital acquisition, and access to an analytics account at your organization.

You Will Learn

  • How to navigate analytics in a way that's easy to understand
  • How to use analytics to evaluate performance by channel
  • Search and social paid acquisition strategies
  • Paid social messaging best practices

You Will Benefit From

  • Knowing who is coming to your site, what they are doing there, and some ideas around why they are leaving before they should
  • An understanding of the benefits of speaking to the right people at the right time to help them on the journey to purchase
  • Knowing how to unlock the value of your un-subscribes in ways you may not have heard before

Who Should Attend

Marketers with a basic knowledge of digital acquisition, and access to an analytics account so you can do your own research after the fact with what you learn.

Facilitator

Dave BurnettDave Burnett
President, AOK Marketing

Dave Burnett speaks from experience.  After founding 4 businesses (one of which recently went on to be sold for 110 million dollars US) he authored an introduction to digital marketing: 'From Bricks to Clicks' in 2015. 

A regular columnist with The National Post with over 40 columns on subjects ranging from Personal Branding to utilizing AI in our quickly changing landscape, he loves simplifying our complex world.

Today he enjoys spending his time on both sides of the border helping the teams behind the brands understand how marketing, and technology, must work together to win.

Seminar Cancellation Policy

Cancellation of registration must be received in writing (e-mail is acceptable) no later than fifteen (15) business days prior to the date of the seminar in order to receive a full refund. Cancellation of registration received within fourteen (14) and four (4) business days of the seminar will be subjected to a refund, less 10% of the registration fee to meet administrative costs. No refunds or credits will be given for cancellations made three (3) business days prior to the seminar. If you registered for a seminar but are unable to attend, substitutions are welcome anytime at no extra cost.

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