Developing the Marketing Plan

October 27, 2016
9:00 p.m. – 4:30 p.m.

Sold out!

Member: $745
Non-member: $945

3+ Member: $695
3+ Non-member: $895

The Advocates' Society
Education Centre
250 Yonge Street
Suite 2700
Toronto, ON
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Knowing how to deliver an effective presentation is not a simple feat: it’s a life skill.

While attention spans shrink, we realize that communication is much more about how you say it and who is saying it, than what is being said. The ability to connect with others, communicate with clients, and engage with customers is an invaluable asset to both your organization and your career.

This seminar is designed to hone your presentation tactics and to sharpen your understanding of the audience. Focusing on tried and tested methods, you will reaffirm familiar techniques and discover new skills.

This seminar will be an interactive session with a heavy emphasis on participation.

*Please note that registration for this seminar will close on October 13th*

You Will Learn

You Will Learn:

  • The key elements of good presentation skills
  • The need to understand the audience and adapt your presentation accordingly;
  • How to understand the difference between a presentation and a speech;
  • The importance of eye contact, gestures, stance and movement;
  • The need for a certain pace, volume, tone - modulation;
  • How to make the most of visual aids;
  • The need for the story teller and the story to be in sync.

You Will Benefit From:

  • The opportunity to see others succeed, fall into traps and learn from their mistakes;
  • The opportunity to be filmed as you present, and in doing so, seeing yourself as an audience would see you;
  • The opportunity to give and receive constructive feedback;
  • Developing an appreciation for the lost art of rehearsal and why it is so important;
  • Gaining a good sense of what you do well and what you need to work on in order to improve your presentation skills.

Who Should Attend

Participants are welcome from a variety of backgrounds including, but not limited to, Marketing, Strategy, Sales or Research roles.

Participants must have some presentation experience, as this session is not designed for individuals who do not make presentations.

*Please note that there will be pre-work required prior to the seminar*


Steve Levy
COO, Ipsos

Throughout his career, Steve has been making presentations and speeches as part of every role he's ever had; presenting to both small and large audiences on a near weekly basis. For the past twenty years, Steve has also been teaching presentation skills in the form of a one-day workshop. He's run over two-hundred such sessions in 15 countries around the world for clients, associations and for Ipsos where he's been the Canadian COO for the past 12 years.

While teaching presentation skills is a distraction from Steve's day-to-day job, it is a welcomed distraction; because even after 20 years, he says it continues to be a fun experience. Steve enjoys interacting with new people to see what they are doing, what they find challenging and to help them in an area where most people still struggle – public speaking.