Privacy Essentials

September 26, 2019
9:00 a.m. – 12:30 p.m.

Member: $295
Non-member: $395

PwC Tower - Suite 2600
18 York Street
Toronto, Ontario
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CPD credits



Join marketing professionals, privacy experts and compliance practitioners for a half-day workshop on Canadian privacy essentials.

Following a briefing by a leading Canadian privacy expert, you will work in a small group with the guidance of an expert facilitator to tackle real-world privacy case studies, and develop solutions to frequently encountered and challenging situations such as:

  • Obtaining meaningful consent
  • GDPR considerations for Canadian organizations
  • Publicly available information requirements
  • Mandatory data breach regulations
  • Third-party data processing requirements
  • Application of CASL

Check if you need to brush up on Canadian privacy rules - try our 2 minutes quiz

You Will Learn

  • Fundamentals of Canada’s private-sector privacy and anti-spam laws, the Personal Information Protection and Electronic Documents Act (PIPEDA) and Canada’s Anti-Spam Law (CASL).
  • Insights and tips to help ensure you are compliant, including compliance with Canada’s Mandatory Data Breach Regulations and Guidelines for Meaningful Consent.
  • Insights on possible changes to Canadian privacy law and how you can stay current. 
  • How privacy laws in other jurisdictions, including the EU’s General Data Protection Regulation (GDPR) and the new California Consumer Privacy Act (CCPA), apply to Canadian organizations.

Who Should Attend

  • Anyone involved in the collection and use of the personal information of Canadians.
  • Marketing professionals who want to refresh and update their knowledge of privacy law and enforcement.


Pam SnivelyPamela Snively
Chief Data & Trust Officer

Pamela Snively is the Chief Data & Trust Officer at TELUS. She leads the team responsible for privacy governance and data ethics, along with data management and a number of compliance functions, including the Anti-bribery & Corruption and Competition Law programs. Pam approaches overall data governance through the lens of customer trust, leveraging TELUS’ Customer First principle to drive the organization’s commitment to privacy and data ethics.

Pam is a lawyer but has dedicated most of her career to developing and operationalizing privacy best practices, either as a consultant or in-house. Under Pam’s leadership, TELUS has significantly transformed its approach to transparency about its data handling practices. This has included a refresh of the TELUS Privacy Centre to include layered information on TELUS' data management practices, as well as some best practices to help our customers protect their information. Pam has also published the framework for her privacy management program online, encouraging TELUS’ customers to more fully understand what responsible private sector organizations do to protect privacy.

Pamela was the recipient of the 2017 Ontario Bar Association’s Karen Spector Memorial Award for Excellence in Privacy Law. She participates in a number of national and international think-tanks and governance bodies related to privacy and data governance, including serving as a Board member for the Information Accountability Foundation and on the Privacy and Data Advisory Committee for the Canadian Marketing Association. She is also a founding member and Chair of Canada’s Business Privacy Group, a working group made up of some of Canada’s leading privacy professionals and industry associations focused on building trust in Canada’s digital ecosystem and legislative regime.

Pam is a frequent speaker on privacy and data ethics and she actively encourages other organizations to join her in her mission to earn and elevate consumer trust in our digital ecosystem.


Deborah EvansDeborah Evans - Case Study Leader
Chief Privacy Officer

Deborah Evans is the Chief Privacy Officer at Rogers Communications, responsible for privacy across all lines of business, and Rogers’ relationship with the Office of the Privacy Commissioner and the CRTC Enforcement Branch. During her time at Rogers she has also overseen the company’s compliance with the implementation of the CRTC Wireless Code of Conduct, represented Rogers at numerous regulatory proceedings and government hearings, and held the position of Ombudsperson. Deborah holds a Bachelor of Arts (Honours) from Brock University and a Masters of Public Affairs from Carleton University. She is the Chair of the CWTA Privacy and Security Committee, a member of Canadian Marketing Association’s Privacy Committee, former Chair of the CWTA’s Recycling Committee, and former member of the CWTA Accessibility Committee.


Cristina OnoséCristina Onosé, MA, CIPP/C, CIPM - Case Study Leader
Lead, Advocacy and Thought Leadership - Privacy and Cybersecurity

Cristina is the Lead of Advocacy and Thought Leadership within the Privacy and Cybersecurity team at PwC. She brings expertise in privacy compliance and government relations to client needs across e-marketing, interest-based advertising and emerging technologies such as IoT and automated vehicles. She is a strong proponent of co-regulation, accountability, and consumer education in order to augment both privacy protections and business innovation.

Prior to joining PwC Canada, Cristina was the Director of Government Relations at the Canadian Marketing Association (CMA) where she advised Canada’s leading brands on marketing and privacy compliance and built strong relationships with key regulators. She has also served roles in the government of Ontario and an EU Parliament agency in Belgium.

Cristina serves on the boards of the Public Affairs Association of Canada (PAAC), the Digital Advertising Alliance of Canada (DAAC), and the European Union Chamber of Commerce in Canada (EUCCAN).

She is certified in privacy (CIPP/C, CIPM) and in digital marketing. She holds an MA in International Affairs from University of Toronto’s Munk School of Global Affairs and an executive certificate in Cybersecurity Policy from the Harvard Kennedy School of Government.

Seminar Cancellation Policy

Cancellation of registration must be received in writing (e-mail is acceptable) no later than fifteen (15) business days prior to the date of the seminar in order to receive a full refund. Cancellation of registration received within fourteen (14) and four (4) business days of the seminar will be subjected to a refund, less 10% of the registration fee to meet administrative costs. No refunds or credits will be given for cancellations made three (3) business days prior to the seminar. If you registered for a seminar but are unable to attend, substitutions are welcome anytime at no extra cost.