Privacy Essentials

November 18, 2020
10:00 – 11:30 a.m.

November 19, 2020
10:00 – 11:45 a.m.

Member: $295
Non-member: $395



CM logo CPD Credits:
1.6 for half days



Join our two-part morning workshop to learn everything a marketer needs to know about privacy rules.

Following a briefing by a leading Canadian privacy expert on Day 1, you will tackle real-world marketing case studies under the guidance of expert facilitators on Day 2. 

The workshop will cover upcoming changes to privacy rules across Canada, and provide insights and compliance tips for marketers in frequently encountered and challenging situations, such as:

  • Obtaining meaningful consent for online behavioural advertising (OBA).
  • Compliance when collecting and sharing e-mail lists.
  • Due diligence when working with third-parties and vendors.
  • Using publicly available information for marketing purposes.
  • Complying with Canada’s mandatory data breach regulations.

Check if you need to brush up on Canadian privacy rules - try our 2 minutes quiz

You Will Learn

  • An overview of privacy requirements for marketers, and insights and tips to help ensure compliance.
  • Potential changes to Canadian federal and provincial privacy rules, and how you can stay prepared.
  • How privacy laws in other jurisdictions, including the EU’s General Data Protection Regulation (GDPR) and the new California Consumer Privacy Act (CCPA), apply to Canadian organizations.

Who Should Attend

  • Anyone involved in the collection and use of the personal information of Canadians.
  • Marketing professionals who want to refresh and update their knowledge of privacy law and enforcement.


Amanda MaltbyAmanda Maltby
General Manager

As Canada Post’s General Manager, Compliance and Chief Privacy Officer, Amanda Maltby is responsible for corporate compliance in the areas of Privacy, Information Management, Official Languages, Anti-Money Laundering and Access to Information and oversees the Corporation’s Code of Conduct and Whistleblowing program. Prior to joining Canada Post in 2007, Amanda held executive roles in the public and private sectors including Ipsos-Reid Public Affairs, Finance Canada, Foreign Affairs and the Canadian Marketing Association. A recognized expert in privacy and data protection, Amanda is currently a member of the Board of Directors of the Canadian Marketing Association and chairs the CMA’s Public Affairs and Data and Privacy Committees. She acts as an advisor to the Conference Board of Canada’s Council of Chief Privacy Officers and is an active member and regular speaker for the International Association of Privacy Professionals. Amanda is a graduate of Carleton University in Ottawa. 

Group Case Study Leaders

  • Alessandra Bresani, Chief Privacy Officer for Loblaw Companies Ltd.
  • Cristina Onosé, Leader, Privacy Advocacy & Thought Leadership, PwC
  • Ruby Barber, Assistant General Counsel – Legal & Regulatory, Bell Canada

Seminar Cancellation Policy

Cancellation of registration must be received in writing (e-mail is acceptable) no later than fifteen (15) business days prior to the date of the seminar in order to receive a full refund. Cancellation of registration received within fourteen (14) and four (4) business days of the seminar will be subjected to a refund, less 10% of the registration fee to meet administrative costs. No refunds or credits will be given for cancellations made three (3) business days prior to the seminar. If you registered for a seminar but are unable to attend, substitutions are welcome anytime at no extra cost.

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