A Brand Marketer's Guide to Programmatic Webinar

This event has already run. Please see the list of current seminars

October 4, 2017
9:00 a.m. - 4:00 p.m. 

Individual Rate:
CMA/AAW Members: $450
Non-members: $550

Team Rate (3+):
CMA/AAW Members: $399
Non-member: $499
Canad Inns Destination Centre Polo Park
1405 St. Matthews Avenue
Winnipeg MB
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As marketing becomes increasingly complex, cross-functional, and fast-paced, marketing managers are faced with the challenge of delivering value to both stakeholders and customers. While advancing their careers, marketers also are tasked with more significant projects, facing multifaceted obstacles with varied scope and budget.

This seminar provides individuals and teams with effective organizational skills, best practices, and program management methods to expertly implement marketing projects. You will gain insights, techniques, and tools to effectively manage marketing initiatives — large and small — in order to achieve top results.

You Will Learn

You Will Learn:

  • How to effectively initiate and plan a marketing project
  • How to build a team and foster collaboration and performance
  • How to ensure smooth, productive and positive communications
  • The steps, tools and techniques for project control, scheduling and budget oversight
  • Methods for project performance tracking, measurement and optimization
  • Progressive and innovative ways to help manage risk, deliver value to stakeholders and, ultimately, customers through better project management

You Will Benefit From:

  • Improved overall know-how for marketing project management
  • Techniques to help you become a more effective marketing project manager
  • A set of tools, templates, resources and best practices for real-world usage as a marketing project management leader and/or team player in your own organization


Through scenarios and examples, see the following in action:

  • Marketing project initiation – envisioning desired project outcomes
  • Building the project team – leveraging communications and coaching to help teams achieve project goals
  • Marketing project planning & communications – best practices, tools and resources to help overcome the biggest causes of project failures
  • Project control, scheduling & budget management
  • Managing change, risk & creative problem-solving – helping project managers to be the change agent required for successful outcomes and to sustain momentum through coaching and facilitation
  • Project performance tracking, measurement & optimization – tracking progress for teams and individuals for constant improvement
  • Marketing project management tools & resources – identifying assets, strengths and resources within and outside the team to enable better project management

Who Should Attend

  • Marketing managers and brand managers
  • Agency account management professionals
  • Brand communications specialists
  • Mid-level managers


Richard Toker
Rich Content Marketing Communications

Richard Toker is a solutions focused marketing consultant, trainer and facilitator. Since launching Rich Content in 2008 he has worked on a diverse range of client projects from direct and digital communications for major restaurant chains, to the development of a customer lifecycle eCRM program for a major global PC manufacturer, marketing planning for a major financial institution, and web site strategy and development for a Toronto non-profit organization.

Prior to starting Rich Content, Richard was Director, Direct & Digital Marketing at Rogers Communications. And prior to that, Richard spent almost 20 years in the advertising agency business at Ogilvy & Mather, McCann Erickson, Cossette, Draft, and Bimm.

As a consultant he brings insight in consumer and B2B marketing from experience on brands such as American Express, HP, IBM, HSBC, Pitney Bowes, Fuji, Goodyear, Lexus, Bell, Rogers, Telus, Ontario Lottery and Scotiabank.

As a trainer and facilitator Richard has been a member of the CMA Education Committee (currently Chair), author and instructor of the Direct Marketing Certificate program since 2003, and taught in the CAAP program at the Institute of Communication Agencies for more than 15 years, and at the York University Executive Development Program. He also has spoken at CMA events and has been a judge at the CMA awards – one or two of which he has won over the years.