Amp up your media mix!

Amp up your media mix is a story of the modern, integrated media mix that combines channels for effective marketing to drive better results. Research, expert opinion and case stories illustrate the impact of adding mail to the mix. Join Kristi Tomasin as she highlights the important insights that marketers can employ as they find their way through the new landscape of integrated media that’s centered on customer journeys. With more channels to consider, and infinite opportunities to connect, how do you stand out, win a greater share of the market and build a loyal following?

1. Marketing professionals who work in small to large companies across Canada.
2. Marketing professionals in B2B and B2C.

Kristi Tomasin
Director of Smartmail Marketing
CANADA POST

Kristi has close to 20 years of sales and marketing experience & has spent the last 13 years at Canada Post working with large enterprise marketing organizations as well as midmarket entities. She helps to advance their marketing initiatives & grow their businesses through strategy and data intelligence. Kristi holds an MBA from Niagara University and an Economics degree from the University of Waterloo. She’s an avid sports fan, rooting for the Buffalo Bills and Toronto Raptors, & is a dog lover, especially fond of her mini labradoodle, Stella.