Digital Accessibility for Marketers

Digital Accessibility for Marketers

October 18 2018
12:00 p.m. – 1:00 p.m. ET
Members: Free
Non-Members: $30

SiteImprove

Overview

Studies show that 1 in 7 Canadians has a disability.  Studies have also identified that a large percentage of this population are regular consumers of products and services online, with a significant spending power in the millions.  If you have been ignoring this group of consumers and their needs, now is the time to recognize that by law, everyone has the right to access information digitally and furthermore, by making your marketing content, websites and media inclusive, you can reach a wider audience and gain the loyalty of those consumers.

The webinar will provide an overview of digital accessibility, an understanding of different needs, Canadian laws and the WCAG standard.  It will share practical tips on how to start making your marketing materials – web content, social media posts, PDFs and videos – accessible and inclusive today.

Who Should Attend

  • Digital marketers
  • Content marketers
  • Web developers
  • Web designers
  • Creative designers
  • Content writers and strategists

Speaker

Jennifer Chadwick
Lead Accessibility Strategist
SITEIMPROVE

A certified usability analyst and user experience researcher, Jennifer has been a User Experience design and development consultant for over 13 years. She is a subject matter expert on digital accessibility for web and mobile applications and has worked alongside content writers, designers, developers and marketing specialists extensively in Canada and the UK.

As a policy and standards advisor, she has helped customers integrate accessibility into their current processes to ensure their digital experiences are fully inclusive and compatible with assistive technology. 

Jennifer is a member of the W3C WCAG Silver Community Group, the ICT Testing Symposium committee, the G3ict and International Association of Accessibility Professionals (IAAP).