Growth Hacking With Creativity – Art x Science

Growth Hacking with Creativity

March 26, 2019
1:00 p.m. – 2:00 p.m. ET
Members: Free



Using data to drive creative marketing decisions risks neutering Big Ideas aiming for the average.

Effectively striking the balance of "compelling and attention-grabbing" with "scalable and personalized" is an art as much as it is scientific.

Understanding and using omni-channel consumer journeys is a key foundation to achieve this aim.

This webinar focuses on effective and data-driven creative strategies and tactics the cross-functional growth hackers at with additional insights from their counterparts around the world.

Learn how to:
Build foundational personas
Architect consumer journeys across channels
Create hierarchy for masterbrand
Message for discovery and conversion
Understand Variants & Sequences
Integrate influencers
Leverage learnings for owned & earned
Measure, optimize and scale

To be data-driven and adaptive
Track, analyze, and leverage traffic using Google Analytics.
Persona-focused funnels, acquisition and lifetime value
Messaging for discovery and conversion
Segmentation for scale and optimization
Create repeatable Return on Investment/Ad Spend

Who Should Attend

  • Brand Leaders
  • Design-led Organizations
  • Performance Digital Marketers
  • Startup Founders
  • Growth Hackers


Reagan Zuzarte Reagan Zuzarte

Reagan Zuzarte has spent 15 years answering the moving-target questions for several industries. As the founder of, impacting over $150M of transactions in the last 5 years has provided several data-driven insights and hard-won lessons.

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