1:00 p.m. – 2:00 p.m. ET
Using data to drive creative marketing decisions risks neutering Big Ideas aiming for the average.
Effectively striking the balance of "compelling and attention-grabbing" with "scalable and personalized" is an art as much as it is scientific.
Understanding and using omni-channel consumer journeys is a key foundation to achieve this aim.
This webinar focuses on effective and data-driven creative strategies and tactics the cross-functional growth hackers at Triangles.ai with additional insights from their counterparts around the world.
Learn how to:
Build foundational personas
Architect consumer journeys across channels
Create hierarchy for masterbrand
Message for discovery and conversion
Understand Variants & Sequences
Leverage learnings for owned & earned
Measure, optimize and scale
To be data-driven and adaptive
Track, analyze, and leverage traffic using Google Analytics.
Persona-focused funnels, acquisition and lifetime value
Messaging for discovery and conversion
Segmentation for scale and optimization
Create repeatable Return on Investment/Ad Spend
Who Should Attend
- Brand Leaders
- Design-led Organizations
- Performance Digital Marketers
- Startup Founders
- Growth Hackers
Reagan Zuzarte has spent 15 years answering the moving-target questions for several industries. As the founder of Triangles.ai, impacting over $150M of transactions in the last 5 years has provided several data-driven insights and hard-won lessons.