How to Create a Killer Catalogue

July 25, 2019
1:00 p.m. – 2:00 p.m. ET
Members: Free
Non-Members: Free

Canada Post


Are you looking to maximize your marketing efforts? According to a study, 62% of consumers rate catalogues and flyers the most effective media for advertising messages. In this webinar, Nadia Chegrinec and Kristi Tomasin from Canada Post will discuss why integrating catalogues into your marketing strategy is your next best move.

Packed with practical information, the webinar covers the following topics:

  • Why Catalogues have been reimagined for a new generation
  • How marketers recognize the importance of sensory experience & lifestyle publications
  • How motivational response is influenced by direct mail vs digital ads
  • Where to start when launching a catalogue in order to build your brand & drive sales


Kristi Tomasin Kristi Tomasin
Director, Enterprise Marketing, Smartmail Marketing
Canada Post

Kristi Tomasin is the Director of Smartmail Marketing at Canada Post. She has close to 20 years of sales and marketing experience & has spent the last 11 years at Canada Post working with large enterprise marketing organizations as well as midmarket entities. She helps to advance their marketing initiatives & grow their businesses through strategy and data intelligence. Kristi holds an MBA from Niagara University and an Economics degree from the University of Waterloo.

Nadia Chegrinec Nadia Chegrinec
Director, Enterprise Marketing
Canada Post

Nadia is a marketing expert who has successfully developed and maintained strong relationships with B2B stakeholders in various industries including e-commerce and non-profit. She has implemented leading edge marketing and competitive intelligence strategies by interpreting market trends and activities during her 20-yar career at Bell, Nortel, Open Text and Canada Post. Nadia has been at Canada Post for 18 years and has worked on hundreds of marketing initiatives from DM campaigns and magazines for our business customers, to case studies testimonials and events.

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