How to Create a Killer Catalogue

July 25, 2019
1:00 p.m. – 2:00 p.m. ET
Members: Free
Non-Members: Free

Overview

Are you looking to maximize your marketing efforts? According to a study, 62% of consumers rate catalogues and flyers the most effective media for advertising messages. In this webinar, Nadia Chegrinec and Kristi Tomasin from Canada Post will discuss why integrating catalogues into your marketing strategy is your next best move.

Packed with practical information, the webinar covers the following topics:

  • Why Catalogues have been reimagined for a new generation
  • How marketers recognize the importance of sensory experience & lifestyle publications
  • How motivational response is influenced by direct mail vs digital ads
  • Where to start when launching a catalogue in order to build your brand & drive sales

Speaker

Ralph Dunning Ralph Dunning
Owner
The Brand Unification Co.

Ralph Dunning is the founder of The Brand Unification Co – with the purpose of helping companies create consumer connection with a clear focus on creative and strategy. His entrepreneurial career began in 1993 in the technical world of cycling, running and triathlon where he developed products and brand strategies for some of the world’s biggest sporting good brands. Driven by passion for both creative and business, Ralph cares deeply about what he does and who he does it with.

Kristi Tomasin Kristi Tomasin
Director, Enterprise Marketing, Smartmail Marketing
Canada Post

Kristi Tomasin is the Director of Smartmail Marketing at Canada Post. She has close to 20 years of sales and marketing experience & has spent the last 11 years at Canada Post working with large enterprise marketing organizations as well as midmarket entities. She helps to advance their marketing initiatives & grow their businesses through strategy and data intelligence. Kristi holds an MBA from Niagara University and an Economics degree from the University of Waterloo.

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