12:00 p.m. – 1:00 p.m. ET
Are you utilizing SEO and paid ads to boost brand awareness and drive traffic? Are you optimizing and improving the performance, UX, and accessibility of your website? There are so many marketing and web initiatives that make up a marketing strategy. In order to really succeed and reach your business goals, it’s important to pay attention to how these initiatives overlap and impact each other.
In this webinar, we’ll walk through how your marketing initiatives connect, as well as some tips and trends you should be incorporating into your marketing strategy.
Who Should Attend
Marketing and web professionals, senior leaders, and anyone who has an interest in marketing strategy.
Matthew Bebenek is a Solutions Consultant at Siteimprove, based in the Toronto office. Matthew is dedicated to helping organizations big and small obtain actionable organic and paid search analytics to avoid analysis paralysis when it comes to driving brand awareness and traffic, typically brought on by overwhelming amounts of data. Matthew has a degree in Applied Economics from Queen's University, and has been working with various forms of data analytics platforms since 2010.