Marketing with Purpose

Did you know that 85% of consumers say they’ll only consider a brand if they trust the brand? The multiple on brand consideration for trusted versus untrusted is even greater in important verticals.

• 7x in Automotive
• 6.3x in Travel
• 4.7x in Financial Services
• 2.8x in Retail

Source: The acceleration of brand performance through trust, love, and loyalty; Microsoft Advertising 2020

Especially in these challenging times, a trusted relationship for the long-term is paved with empathy, genuine service, and knowing your brand’s purpose in the interconnected world. That’s Marketing with Purpose. At Microsoft Advertising, we’re invested in helping you create brands that are welcomed into people’s lives, as well as become a brand people rely on. Our Microsoft mission of “enabling every person and every organization on the planet to achieve more” has never felt more important than it does today, as we focus on helping you respond to today’s environment.

In this webcast, we share with you the story of trust, love, and loyalty, and how marketers today can leverage trust as a building block to creating stronger brand relationships. We conducted research as a tool to help you build relationships with consumers that can withstand the ever-changing landscape. Let’s be honest. The job of a marketers is become increasingly complex, and we’re here to help you.

Watch this on-demand webcast to understand what we mean by Marketing with Purpose, why trust matters, and how it applies to your industry.

Anyone who is interested in learning more about digging in deeper and navigating the topic of Trust in the business world!

Kelli Kemery
Researcher
Microsoft, Microsoft Advertising

Kelli spends her days researching consumer perceptions, adoption of new tech, influences on digital marketing and how advertising influences consumer behavior and perceptions. She has been in market research for over a decade, working with brands like YouTube, Capital One, Lenovo and more before joining the Market Intelligence team.

Nora Xu
Group Manager
Microsoft, Microsoft Advertising

 Nora is a senior group marketing manager leading integrated marketing globally at Microsoft Advertising. Nora has experienced all aspects of marketing in her career from MarCom, to product, to partner marketing, but have mostly been focused on advertising since 2006. She’s passionate about storytelling, especially how it can bring people together, especially in the age of fickle consumer attention.