12:00 p.m. – 1:00 p.m. ET
For Ad Nation Canada, Ipsos asked a representative sample of Canadians about their attitudes towards, and use of, media, technology and advertising.
They then posed those same questions to members of the advertising community, while also asking them to state how they thought the Canadian public would answer.
Who Should Attend
This Ipsos research into the media habits of Industry personnel – and how they compare to the ‘average Canadian’ – will be of interest to both marketers and agencies
Kathy Gardner is a veteran media executive with experience in television, radio, digital and research. Before joining thinktv, Gardner served as Vice-President, Strategic Insight – Research at Shaw Media, where she was responsible for the development of research insights supporting and driving advertiser investment in the company’s slate of broadcast and digital assets. Prior to joining Shaw Media in 2002, Kathy was the Executive Vice-President, Media Director at Bates Canada.