12:00 p.m. – 1:00 p.m. ET
The term branding no longer relates solely to companies. In fact, today, every person has their own personal brand and it is up to each individual to cultivate, grow and protect their personal brand.
Your personal brand is how you appear to the world. Individuals can grow their personal brand to build partnerships, become a thought leader in their industry and ultimately grow their career. Building a credible and recognizable brand can lead to endless professional opportunities.
Having built a successful personal brand himself, Paralympic Gold medalist Benoît Huot will walk you through five best practices for successfully building your own personal brand, with additional tips on working with athletes.
Who Should Attend
- Executives seeking to further themselves as an industry or subject matter experts
- New graduates seeking to build professional networks and kick-start their careers
- Sports marketing and communications professionals
Benoît Huot has been a member of the Canadian Paralympic swimming team for the last 20 years. Having been born with a disability in his right leg, commonly known as clubfoot, Benoît has gone on to become one of Canada's most decorated Paralympic athlete, winning 20 medals in five Paralympic Games.
Throughout his career as a Paralympian and a philanthropist, (he founded the the Benoît Huot Foundation), Benoît has built his own successful personal brand, now recognizable at a national level, through social media, conferences and strategic partnerships. With a background in marketing and communications, Benoît is excited to host this webinar drawing from his own personal background to help marketers grow their personal brands.