12:00 p.m. – 1:00 p.m. ET
The General Data Protection Regulation (GDPR) goes into force May 25, 2018. This new set of regulations applies to all organizations that process the personal data of individuals in the European Union (EU) – even where those organizations do not have a business presence in Europe.
While many Canadian marketers remain unsure about how the law applies to their organization, they need to pay attention because this EU law could have a significant impact given its steep fines - up to 4% of global revenues.
Join David Elder from Stikeman Elliott LLP as he walks you through the basics of the regulation and provides tips on how marketers can prepare.
You Will Learn
- General overview of the GDPR
- What you need to know about the regulation
- Best practices for marketers with EU-based customers
- How GDPR and ePrivacy Directive will impact digital marketing
NOTE: Participants will be emailed a copy of the CMA Guide on GDPR (members only).
Who Should Attend
- Business executives who want to understand how the GDPR affects their business
- Marketers interested in regulatory issues
- Chief Privacy/Compliance Officers
Communications, Competition and Privacy Law
STIKEMAN ELLIOTT LLP
David Elder practices communications, competition and privacy law with Stikeman Elliott LLP, where he is Chair of the Communications group and a member of the Competition and Foreign Investment, Privacy & Data Protection, Government Relations, Regulatory and Public Policy practice groups. He also serves as the firm's Chief Privacy Officer, and has been retained as Special Digital Privacy Counsel to the Canadian Marketing Association, in which role he advocates and advises on a range of electronic privacy issues, including spam regulation. David is one of Canada's leading practitioners in the area of unsolicited telecommunications, and is also recognized as one of the country's foremost authorities on Canada's Anti-Spam Legislation (CASL).
He provides privacy and marketing compliance advice to a wide range of Canadian and international businesses conducting both "bricks and mortar" and online activities, and has also been an active participant in legislative and policy developments respecting privacy, lawful access and spam. Based in Ottawa, he has over 25 years of experience gained in private practice, government and corporate settings. In addition to serving as Legal Counsel to the CRTC and running his own practice, he was formerly Vice President, Regulatory Law with Bell Canada, where he also served as the equivalent of Chief Privacy Officer.