12:00 p.m. – 1:00 p.m. ET
New mobile analytics services are emerging with the capability of supporting marketing and strategic decision making for a wide range of industries. Combining best practices in processing spatial data with privacy-friendly lifestyle segmentation, mobile analytics allows businesses, not-for-profits and municipalities to identify who’s visiting their locations, where they’re coming from, how long they stay and how often they return. By quantifying how their trade areas and visitor profiles shift by time of day and day of week, organizations can better align their products, marketing and staffing by location. In this presentation, Environics Analytics’ retail practice leader Michele Sexsmith provides an overview of how mobile analytics can help marketers develop fuller profiles of their patrons and create better customer experiences.
Michele Sexsmith will share insights on:
- How using different sources of mobile analytics data can provide insights into consumers’ varying paths to purchase.
- Ways that companies can use mobile analytics to improve customer experience, from sending promotional messages and mobile coupons based on foot traffic to aligning products and staffing based on high traffic volume times.
- How mobile analytics can help businesses, retailers and shopping centres better understand their consumers with no or limited loyalty programs.
- Using mobile analytics to inform competitor and cannibalization analyses of locations.
Who Should Attend
- Marketing teams, along with leaders in strategy customer insights and analytics (focus on retail and real estate)
Senior Vice President & Practice Leader
Senior Vice President and Practice Leader at Environics Analytics for the media, retail, real estate and entertainment industries, Michele Sexsmith assists clients across those sectors in leveraging omnichannel opportunities, from identifying the best sites for new stores to developing the optimum media mix for reaching targeted consumers for future growth. With over 25 years of experience in the industry, Michele is a member of the Advisory Board of the post-graduate Research Analyst Program at Georgian College and has the Canadian Market Research Professional designation.