Olympics, Super Bowl, Big Award Shows: Live TV Advertising & the Impact for Brands

Olympics, Super Bowl, Big Award Shows: Live TV Advertising & the Impact for Brands

May 15, 2018
12:00 p.m. – 1:00 p.m. ET
Members: Free
Non-members: $30

NLogic

Overview

Do you recall these headlines?

    • “Super Bowl 2018 pulls in 103.4m viewers, smallest audience in 9 years”
    • “Oscars 2018 Ratings Hit All-Time Low”
    • “2018 Winter Olympics Close Out as Least-Watched on Record”


What does this really mean?  Why are brands continuing to advertise in big events if audience levels are dropping?

In this webinar, we’ll take you through our analysis of the latest most popular live events including the Super Bowl, the Oscars and the Olympics, to see what big audiences and reach really mean compared to normal prime time viewing.  From trending to market and demographic differences, we’ll also help you understand how to uncover greater context and deeper insight to your data.

Who Should Attend

  • Market researchers / analysts
  • Marketing directors, CMOs
  • Media planners

Speaker

Jordan Rothel
Client Service Manager
NLogic

Jordan has over 14 years of experience in the industry, starting as an agency media buyer before joining NLogic over 9 years ago as a client service Account Executive and now managing all aspects of the client relationship in order to fulfil the Client Service team’s goal of providing a world class customer experience. He has worked with all different types of clients helping them understand broadcast data and utilize NLogic products to make informed decisions to grow and transform their business.

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