Making the Move to Mobile Analytics

Making the Move to Mobile Analytics

May 10, 2018
12:00 p.m. – 1:00 p.m. ET
Members: Free
Non-members: $30

Environics

Overview

  • The unique characteristics of mobile data that make it a highly valuable and exciting new resource for generating consumer insights — whether you have customer data or not
  • Privacy compliant use cases to illustrate the types of insights that can be pulled from the growing mountain of mobile data points
  • How mobile analytics can help businesses, retailers and shopping centres better understand their consumers without the need for implementing costly loyalty programs
  • See what effect the competition is having on your business and discover if you’re cannibalizing your own sales

Who Should Attend

Those looking for marketing insights about mobile analytics.

Speaker

Paul Tyndall
Vice President, Strategic Projects
ENVIRONICS ANALYTICS

As Vice President, Strategic Projects, Paul Tyndall helps the team at Environics Analytics bring new product and service offerings to market. Paul has more than 20 years of experience working with data and analytics. Most recently, Paul led analytics, campaign design and member insights at Meridian Credit Union. Prior to that, he spent almost 10 years at RBC Royal Bank where he managed the modelling and segmentation team and oversaw the delivery of data-driven client knowledge and insights.