Managing a Crisis: How to Communicate Effectively to Minimize Reputation Loss and Impact on Your Brand Webinar

Managing a Crisis Webinar

November 30
12:00 p.m. – 1:00 p.m. ET
Members: Free

Non-members: $30

Overview

There is no need for grand statements or hyperbole when it comes to crisis communications; on its own, the word "crisis" perfectly conveys the pace, severity and risk associated with the given situation.

The immediacy and 24/7 nature of social media today has put even more pressure on organizations to react immediately, often while they are still trying to gather facts.

How do you manage through a crisis at this pace while minimizing the impact to your brand over the long term? Can you actually prepare for a potential crisis?

Crisis planning is a critical organizational function that is far too often overlooked. The way you handle a crisis can have both immediate and long term effects on your reputation, sales and can even impact share price.

Is your organization vulnerable? How would you deal with a crisis if it happened today?

You Will Learn

  • Guiding principles for effective communications during a crisis and subsequent recovery
  • How to protect your brand through the 6 stages of a crisis
  • How to assess your vulnerabilities
  • What you can do right now to begin a crisis plan

Who Should Attend

  • Marketing and corporate communications professionals
  • Operations leaders
  • Product marketers
  • Legal and risk managers

Speaker

Anne Lachance, Managing Partner & President, Kaiser Lachance Communications

Anne is recognized as one of Canada's leading corporate and financial communications practitioners, having spent the past 25 years advising companies in Canada and internationally on important strategic business and reputation communications issues.

Anne's experience includes executive visibility and training, strategic positioning, crisis management, corporate brand and reputation management, corporate social responsibility, investor relations and marketing communications, advising a wide range of industries including financial, insurance, real estate, mining, professional services and technology.

Prior to founding Kaiser Lachance Communications, Anne was a Senior Partner at a global full service communications firm, where she founded and led the Canadian Financial and Investor Communications practice while also serving as Co-Chair for the global practice group.

Anne began her communications career in Montréal, where she specialized in providing investor relations services for publicly traded companies.

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