Marketing in the Cognitive Era

Webinar: Marketing in the Cognitive Era 5 Key Findings on the Digital Marketing Landscape

February 8
12:00 p.m. – 1:00 p.m. ET
Members: Free
Non-members: $30

Webinar Sponsor


The shift to digital business is affecting all marketers—most especially in their content strategies and data strategy.

In the new study “Connected Interaction to Power Brand Attraction” from the Chief Marketing Officer (CMO) Council and IBM, reports that marketers are struggling to deliver on the big promise of true omni-channel alignment across both digital and physical worlds.

In the report, only 7% said their digital strategy is exceeding expectations. Most (38%) are seeing mixed results from campaign to campaign. The majority (49%) are only achieving selective alignment between physical and digital experiences. Only 6% say they are fully aligned between digital and physical.

Let’s improve those statistics. In this webinar, IBM will reveal five key findings on effectively marketing in the cognitive era.

Who Should Attend

  • CMOs
  • CEOs
  • Presidents
  • Vice-Presidents, Sales and Marketing
  • Directors of Marketing


Zeynep Tolon
Global CMO Market Development Leader

Zeynep Tolon served for 5 years at IBM in the Market Development and Insights organization before moving to her current role in IBM Customer Engagement in 2016. Prior to IBM, Zeynep was an analyst at McKinsey & Co and a software engineer at Microsoft. She has an MBA from Tepper School of Business at Carnegie Mellon University and lives in Pittsburgh.