12:00 p.m. – 1:00 p.m.
3+ Non-member: $25
There is a transformational shift happening with the way Canadians consume content, marketer/brand information, and advertising media. Consumers now spend the majority of their digital media time on mobile devices, making mobile more valuable than ever. In this session, marketers will come out with knowledge around how mobile is re-shaping the advertising and media landscape with insight into audience behaviour on browsers and apps across smartphones and tablets. Publishers will be able to better explain the value of their mobile audiences, while agencies and advertisers can re-think, re-formulate, or confirm the strategic planning and buying of digital advertising on mobile platforms.
You Will Learn
You will come away with a high-level understanding of the trends in mobile consumption in Canada. Depending on how your organization currently plays a role within mobile, you will walk away with varying levels of actionable insights. This includes identifying new and existing audiences, methods of accessing mobile content, and understanding where Canada is different than other leading countries in mobile consumption. Specifically, comparisons of age, gender, regions of Canada, smartphone versus tablets, mobile app versus mobile web usage, time spent, and categories of mobile content that Canadians seek.
Who Should Attend
- Brand marketer media buyers, brand operations, and marketing analysts
- Brand marketer managers, associates, and media managers
- Agency analysts, buyers and planners
- Agency insights managers, account directors, activation, and investment planners
- Publisher research analysts, account managers, and account executives
- Publisher sales and research directors
Press and Media analysts, journalists that focus on advertising, marketing, and media
Sales Director, comScore Canada
Darrick Li has been a part of the comScore Canada team for over 8 years. As a Sales Director, Darrick works with some of the leading agencies, publishers and advertisers in the digital media and advertising industry. His unwavering work ethic and ambition to become a digital media professional has led him to a dedication towards his client base that includes Procter & Gamble, Corus Entertainment, Dentsu Aegis Network, and Pelmorex Media Inc. Darrick is also part of the Marketing faculty at Seneca College, teaching with the Social Media graduate certificate program. During his time at comScore, Darrick has become actively involved within the IAB Canada Mobile and Research Committees, Ad Club’s Annual Internet Day, along with speaking engagements in some of the digital industry’s largest conferences across Canada.