12:00 p.m. – 1:00 p.m. ET
Domains and the DNS network they run on define your company’s digital footprint. Lack of visibility and control over these assets directly affects your digital strategy. Worse, failing to secure and manage change can take your digital business down. This session will address three areas of opportunity and risk to your digital execution:
- Hundreds of companies globally have secured their proprietary domain name spaces. See what brand leaders are doing to create competitive advantage with authentic, secure and trusted “.Brand” domain extensions.
- Equifax, Marketo and Dell are just three of many companies that experienced recent domain disasters causing significant brand and customer fallout. Learn about the security and compliance holes that can put your operation at risk.
- Marketing and IT are partners in digital execution – but they are rarely on the same page when it comes to business intelligence data. Learn how access to domain and DNS data can help inform better digital decisions.
Who Should Attend
Ideal attendees include digital marketing executives (CMO, VP, Director), brand owners, and their security, compliance, IT and risk management partners.
Peter LaMantia, Founder of Authentic Web, is a trusted advisor to digital executives. His strategy, domain and DNS technology vision is rooted by two decades of digital leadership and the personal suffering with legacy control systems which failed to empower digital teams or close security and compliance holes.
Paul Engels, Vice President, Authentic Web is a senior marketing practitioner and frequent speaker to enterprise audiences on best practices in digital strategy and execution. He is an advocate for closer collaborative partnerships between Marketing and IT on digital initiatives.