12:00 p.m. – 1:00 p.m.
3+ Non-Member: $25
Best Practices for B2B
Digital disruption has revolutionized the sales and marketing landscape. In the traditional model, marketing tells a targeted group what to want. Then sales tells them why they want it and takes the order. This model is less effective now that buyers are more active in information gathering. They know what they want and why.
When today’s buyers have questions, they search for answers online instead of relying on information from a salesperson. Sales and marketing must align themselves to a new shared set of goals to reach buyers and a compelling component of this model is social media and a new term coined by the sales community called social selling.
Join us for webinar with three leaders in the B2B marketing world to uncover:
- What social selling is and why you need it
- Best practices for launching a social selling program in your company.
- Tools you can use to support your social selling activity.
Our presenters represent both large enterprise and the SMB space and they interactively discuss the why, how and what of social selling in today’s changed online world.
You Will Learn
The how and why of social selling, best practices and tools to help you make the most of your social selling experience.
Who Should Attend
- Marketing managers or directors responsible for driving lead generation in their organization.
- Sales directors or managers responsible for working with marketing to drive lead generation.
- Owner/operators of small businesses that want to understand how to plan, use and execute social selling in their business.
Marie Wiese, Founder, Marketing CoPilot
Marie Wiese is founder of Marketing CoPilot, a leading Canadian digital marketing agency that helps companies’ increase sales using digital and content marketing. In addition to running Marketing CoPilot, Marie is also an Executive-in-Residence at the Innovation Factory, a Regional Innovation Centre in Hamilton, Ontario where she coaches early stage companies on how to develop digital go-to-market strategies. Marie is author of The Essential Guide to Better Content Marketing and other related marketing guides. She is an entrepreneur, keynote speaker, mom and writer.
Sue Prigge, Director, Corporate and Federal Marketing, Rogers
Sue Prigge is Director, Corporate and Federal Marketing for the Enterprise Business Unit at Rogers. Sue is excited by the digital transformation that is happening in the field of marketing in general and at Rogers. In her area of segment focus, marketing directly to an account with relevant content is key to creating awareness and generating demand.
Sue is a B2B marketer with a passion for the science and creativity behind the achievement of complex technology sales. Sue has a history of creating and executing integrated marketing campaigns that attract business and technology decision makers.
Sandra Pacitti, Director of Digital Marketing, Mackenzie Investments
Sandra Pacitti is a senior marketing leader with a successful track record of helping companies digitally transform their businesses. She is passionate about showing companies what is possible with digital marketing. Over her career, she has demonstrated that she can create and implement digital marketing strategies that deliver results. This includes launching the Mackenzie Investments website that was awarded the #1 asset management website in Canada from kasina research.
Sandra is currently Director of Digital Marketing at Mackenzie Investments. Past experience includes digital marketing roles at KPMG Global, Hartford Investments, CIBC Wood Gundy and CIBC Investors Edge. Her expertise includes website development, content strategy, user experience, search marketing, web analytics and social media marketing.