Target the Whole Market for Growth

Webinar: Target the Whole Market for Growth

April 4
12:00 p.m. – 1:00 p.m. ET
Members: Free
Non-members: $30

thinkTV

Overview

The digital age has brought with it a seemingly endless supply of data and targeting opportunities. But when is a marketing strategy too targeted? And when does a focus on ‘loyal customers’ actually limit growth?

Byron Sharp tackled these issues and more in his ground-breaking books How Brands Grow Part 1 & 2. Recent research from thinktv and MediaCom digs into Sharp’s top marketing principles, and outlines the implications to marketing and media strategies.

Supported with Canada-specific research and insights, this webinar is a must-attend for anyone for anyone responsible for a marketing budget.

Who Should Attend

  • Senior Marketers responsible for media budgets (CMO, VP Marketing, Marketing Director)
  • Media Planners and senior agency executives
  • Anyone who hasn’t read Sharp’s books

Speaker

Kathy Gardner,
VP Media Insights, thinktv

Kathy is a veteran media executive with 30 years of industry experience. Prior to thinktv, Gardner served as VP, Strategic Insight – Research at Shaw Media and EVP, Media Director at Bates Canada.

 

Seif Khemaissia,
Director, Business Science, MediaCom

In the last 10 years, Seif has revolved his career around interpreting media data to drive business outcome and help brands optimize their media mixes.